Programmatic SEO Lead Pexels & Pixabay

Job Description

Join the team redefining how the world experiences design.

Hiya, gday, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer, so well get straight to the point.

Where and how you can work

The buzzing Canva London campus features several buildings around beautiful leafy Hoxton Square in Shoreditch. While our global headquarters is in Sydney, Australia, London is our HQ for Europe, with all kinds of teams based here, plus event spaces to gather our team and communities. Youll experience a warm welcome from our Vibe team at front of house, amazing home cooked food from our Head Chef and a variety of workspaces to hang out with your team mates or get solo work done. That said, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals and so you have choice in where and how you work.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think thats all part of the fun. So this will give you the flavour of the type of things youll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

• Lead the SEO strategy across Pexels and Pixabay — driving longterm, sustainable growth through search.
• Own technical SEO architecture: ensure internal linking, crawlability, page performance, structured data, and indexation are optimized across millions of programmatic pages.
• Collaborate with product and engineering to shape roadmaps that improve SEO foundations without compromising user experience or platform performance.
• Integrate SEO strategy with product development, ensuring new experiences — such as AI search interfaces are optimized for SEO.
• Prepare our platforms for discovery in LLMdriven search: including optimizing entity relationships, structured data, canonicalization, and embedding strategies that increase relevance in conversational and generative search engines.
• Audit, diagnose, and resolve complex SEO issues—ranging from content duplication to JavaScript rendering to international targeting.
• Build scalable systems to monitor search visibility, page performance, crawl health, and competitive benchmarking.
• Stay ahead of algorithm updates and search interface shifts—particularly those driven by Google’s AI Overviews, ChatGPTstyle browsing, and verticalspecific LLM agents.

• Youre probably a match if

  • You have deep expertise in technical and programmatic SEO, ideally for platforms with largescale content libraries like media libraries, marketplaces, or aggregators.
  • You’ve managed millions of landing pages and owned the endtoend SEO infrastructure that supports them.
  • You understand SEO data pipelines, structured data (such as Schema.org), and how crawl and index mechanics work at scale.
  • You collaborate fluently with engineering and product teams, and can build a strong business case for SEO investments.
  • You’re comfortable using tools like Screaming Frog, Ahrefs, Google Search Console, Log File Analysis, BigQuery, or similar.
  • You thrive in ambiguity and know how to drive SEO strategy forward in fastchanging environments.

  • About the team

    We’re looking for a strategic and highly technical Programmatic SEO Lead to lead the development, optimization, and evolution of searchdriven user acquisition across two of the world’s largest platforms for free visual content: Pexels and Pixabay.

    This role isn’t about content calendars or writing blog posts — it’s about designing and scaling programmatic SEO architecture that serves millions of search pages, supports massive content libraries, and adapts to rapid product development.

    You’ll partner closely with product, engineering, and data teams to ensure our search footprint is healthy, resilient, and constantly improving — bringing new users and creators to our platforms at scale.

    Whats in it for you?

    Achieving our crazy big goals motivates us to work hard and we do but youll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

    Heres a taste of whats on offer:

    • Equity packages we want our success to be yours too
    • Inclusive parental leave policy that supports all parents & carers
    • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
    • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

    • Check out lifeatcanva.com for more info.

      Other stuff to know

      We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

      We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above we still want to hear from you!

      Please note that interviews are conducted virtually.