Offer summary

Qualifications:

8+ years of product marketing experience with a focus on driving product impact., Strong strategic thinking skills, capable of establishing and tracking KPIs using data., Excellent communication skills for engaging with senior stakeholders and executing large-scale initiatives., Experience in property technology and real estate, with expertise in research and audience segmentation..

Key responsibilities:

Develop and execute marketing plans to promote the product internally and externally.

Lead day-to-day activities related to product positioning, messaging, and roadmap adjustments.

Collaborate with cross-functional teams to understand customer needs and refine marketing strategies.

Create and monitor metrics to evaluate the success of product launches and marketing initiatives.

Job description

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

First American is looking for a Senior Manager, Product Marketing to join our Endpoint team to roll out our custom built agentic title and settlement platform to an internal audience of escrow teams. You will use your deep marketing expertise to hone the positioning and roll out of our core product to an essential audience.

The Senior Manager, Product Marketing will work collaboratively with product management, transformation team, operations, and leadership to understand customer needs, user personas, and emerging marketing opportunities to articulate internal and external messaging strategy to increase product adoption and retention.

*This is a remote role

What You’ll Do

Phase 1

Hone our value proposition to translate the benefits of our platform into direct benefits that resonate with our audience

Collaboratively craft a messaging framework and execute on the developed marketing plan

Define, promote and communicate the strategic marketing roadmap for current and future products

Phase 2

Actively lead day-to-day decisions and activities related to the product marketing roadmap, priorities, competitive assessment, product positioning, and customer messaging for lender and servicer related products

Be the bridge between product and user to track feedback, make adjustments to our roadmap, and own the marketing for new and revised features

Develop a product marketing strategy for our settlement platform to guide all of our efforts

Create and track launch metrics and adjust strategy for the greatest impact

What You’ll Bring

8+ years of product marketing experience generating and executing on marketing plans that drive product and business impact

Strength in data backed, strategic, big-picture thinking; able to establish and track KPIs and use data to impact roadmaps

Equal competence in large scale strategic thinking and product marketing execution

Ability to communicate strategic plans and progress to senior stakeholders in a fast-paced, early-stage product development process, as well as experience integrating research into product and marketing roadmaps

Excellent written, verbal, and intercommunication skills, and the capacity to create and effectively roll out large scale strategic initiatives

Ideally, You Will Also Have Experience With:

Experience in property technology and the real estate space

Expertise in conducting quant / qual research and crafting audience segmentation

Pay Range: $126,100 - $168,125 Annually

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

#ST2

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

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