For more than 35 years, Edelman Financial Engines has been helping people move their financial lives forward.Our founders set the tone for our mission – giving individual investors access to sophisticated investment modeling tools that were previously available only to institutional investors, and providing financial planning and wealth management advice with the belief that everyone should have a trusted financial advocate who is always acting in their best interests. Today, we’re one of America’s top independent wealth planning and workplace investment advisory firms, serving more than 1.3 million clients (as of Dec. 31, 2023).Our unique combination of high-tech and high-touch services helps people wherever they are on their personal financial journey. Through our Wealth Management services, we deliver straightforward wealth planning and investment advice to help individuals and families connect the dots between key parts of their financial life so they can build, grow, protect and preserve their wealth. Through our Employer Services, we work with many of the nation’s leading employers, offering an integrated suite of personalized financial solutions to support employees across their major life events and milestones – from their first paycheck all the way through retirement.In serving clients from coast to coast, we know that when individuals have better confidence and command over their own financial journey, this can have a positive lasting impact on families, communities, and generations over time. This mission-driven purpose is deeply embedded in our values, our culture, and across all of our teams.

Description

Sr. Director, Workplace Acquisition (Remote, Nationwide)

At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive.

We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives.

Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us.

As a Sr. Director, Workplace Acquisition on the Lifecycle Marketing team, you’ll play a pivotal role by leading a unique digital acquisition channel responsible for acquiring new business in our Workplace ecosystem. You’ll leverage user insights and analytics to boost performance and enhance the full user journey.

In addition to an earnest desire to help people, we are looking for the ideal candidate to complement the team’s existing talents. For this role, we are seeking a candidate with proven ability to collaborate with partners to help advance conversions, fuel inflows and deepen member engagement through data-driven experimentation and personalized prospect experiences. If you are an innovative, strategic leader, this may be an opportunity for you!

Responsibilities:

Partner Marketing Execution: Collaborate with internal and external partners to develop and implement marketing programs that leverage partner website placements to drive user engagement and conversions.
Team Leadership & Optimization: Lead a small team of marketers to efficiently launch, test, and optimize digital placements, ensuring speed-to-market and continuous performance improvement.
Testing Strategy Oversight: Architect and oversee A/B and multivariate testing strategies using Adobe Target to deliver data-driven insights that improve the effectiveness of digital ad placements and enrollment landing pages.
Cross-Functional Collaboration: Work closely with cross-functional teams, including integrated marketing, brand, product, and technical partners, to ensure campaigns align with program goals and deliver high-quality user experiences.
Performance Analysis & Planning: Analyze channel performance data to surface insights and build actionable, forward-looking strategic plans.
Hands-On Leadership: Support the team as both a leader and active contributor—guiding prioritization while also participating in hands-on work, such as audience creation, ad placement setup, and real-time performance optimization.
Crisis & Issue Management: Smoothly handle crisis management, troubleshooting and proactively identifying technical issues across platforms to ensure minimal downtime, efficient resolution and clear communication.
Landing Page Management: Apply basic front-end development skills and work within Adobe Experience Manager (AEM) to author, manage, and optimize campaign landing pages and related digital assets.

Requirements:

Demonstrated leadership experience in digital marketing, campaign optimization, or performance marketing roles, ideally in a B2B2C environment
Exceptional communication skills, including presenting insights and strategies to various audiences, including executives
Ability to remain calm in high-pressure situations
Strong data-storyteller skilled at analyzing and synthesizing results and insights to communicate desired outcomes/recommendations
Is adept at thinking creatively and innovatively to achieve desired results
Proficiency with Adobe Target, Adobe Experience Platform (AEP), and Adobe Experience Manager (AEM).
Working knowledge of HTML, CSS, and JavaScript for troubleshooting and basic page authoring
A proven leader with previous experience managing and growing a team
Meticulous attention to detail and a proactive approach for identifying risks and opportunities
Ability to thrive in a fast-paced, dynamic, and highly collaborative environment

Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is $161,900 - $215,900. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.

Your recruiter can share more about the specific benefits eligible for this role during the hiring process.

About Edelman Financial Engines

Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisory firm, recognized by Barron's ¹ with 143+ offices across the country and entrusted by 1.3 million clients to manage more than $300 billion in assets ² Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.

For more information, please visit EdelmanFinancialEngines.com.

© 2024 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Results are not guaranteed. See EdelmanFinancialEngines.com/patent-information for patent information. AM2789819

For California residents, please see the link for the Privacy Notice for Candidates. California law requires that we provide you this notice about the collection and use of your personal information. Please read it carefully.

Edelman Financial Engines encourages success based on our individual merits and abilities without regard to race, color, religion, creed, sex, gender identity or expression, sexual orientation, pregnancy; marital, domestic partner or civil union status; national origin, citizenship, ancestry, ethnic heritage, genetic information, age, legally recognized disability, military service or veteran status.

Accommodations are modifications or adjustments to the hiring process that would enable you to fully participate in that process. If you need assistance to accommodate a disability, you may request one at any time by either contacting your recruiter or [email protected].

¹ The Barron’s 2024 Top 100 RIA Firms list, a nine-year annual ranking of independent advisory firms, is based on qualitative and quantitative factors. Firms elect to participate but do not pay to be included in the ranking. The 2024 ranking refers to Edelman Financial Engines as the top mega RIA.

² Edelman Financial Engines data, as of September 30, 2024.

Sr. Director, Channel Marketing - Workplace Integration

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