Offer summary

Qualifications:

8–10 years of B2B SaaS marketing experience., Proven ability to own messaging and positioning in complex products., Experience managing 3–5+ marketing team members., Strong collaboration and communication skills..

Key responsibilities:

Develop and lead product positioning and messaging.

Oversee multi-channel go-to-market campaigns and product launches.

Build and manage a cross-functional marketing team.

Set performance metrics and lead team planning and development.

Job description

Job Title: Director of Marketing (Founding Team)- B2B SaaS US Market

Location: Bangalore, Karnataka, India (Remote-Friendly)
Experience Required: 8–10 Years
Mandatory: 4+ Years in US Market
Compensation: ₹30 – ₹50 LPA + Generous ESOPs
Employment Type: Full-Time, Leadership Role

About the Company:-
Our client is a fast-growing, Y Combinator-backed SaaS startup that is transforming commercial underwriting through AI-powered automation. They work with over 40+ insurance carriers and MGAs in the U.S., using AI to convert messy, unstructured documents and web data into real-time insights for underwriting teams.
After achieving strong product-market fit with their initial solution, the company is now expanding into a full-stack underwriting platform — including submission intake, web enrichment, and appetite automation. To fuel this next phase of growth, they’re looking for a Director of Marketing to join the founding team and build out a scalable, high-impact marketing function.

Why This Role Stands Out:-
This is a founding leadership opportunity — not just a marketing management role. You’ll help define the company’s voice, shape its GTM strategy, and build a team from the ground up. You'll work closely with the CEO, product, and sales to drive narrative, pipeline, and market positioning.

Key Responsibilities:-

1. Strategy & Positioning:-

Develop and lead product positioning and messaging across multiple segments (MGAs, carriers, mutuals)
Evolve the company narrative as it transitions from a single-point solution to a multi-product platform
Conduct competitive research and category development to drive differentiation

2. Go-to-Market Execution:-

Oversee multi-channel GTM campaigns across LinkedIn, email, events, and web
Manage ABM programs, nurture sequences, and top-of-funnel campaigns with performance and product marketing approaches
Plan and lead product launches in collaboration with cross-functional teams

3. Sales Enablement & Field Marketing:-

Build and maintain sales collateral, pitch decks, battlecards, and positioning guides
Collaborate with sales and event marketing to strengthen field engagement and conversions
Refine messaging for SDRs and AEs to ensure alignment across the buyer journey

4. Team Building & Ops:-1. Build and manage a cross-functional marketing team, including:

Product Marketer
Performance Marketer
Marketing Ops
Event Marketer
Content Writer
Freelance Designer

2. Set and track OKRs, performance metrics, and campaign ROI
3. Drive structured processes for content production, reviews, and asset management
4. Lead team planning, hiring, onboarding, training, and performance management

Ideal Candidate Profile:-

Must-Haves:-

8–10 years of B2B SaaS marketing experience, ideally in a high-growth or startup environment
Proven ability to own messaging/positioning in a complex, evolving product ecosystem
Experience managing 3 – 5+ direct reports across various marketing functions
A true player-coach who can think strategically and execute tactically
High comfort in zero-to-one environments with minimal structure
Strong collaboration skills, especially with product and sales teams
Excellent written, verbal, and storytelling skills

Bonus Points:-