CRM Manager (CRM-A)

About the Role: 

We are seeking a talented CRM Manager to join our team and play a crucial role in driving retention and engagement within our offerings. As the CRM Manager, you will be responsible for creating and executing data-driven campaigns, developing engaging content, and ensuring the overall success of our CRM strategies.

This role is hybrid for candidates based in the Isle of Man and remote for those based elsewhere.

Responsibilities:

• Plan, execute daily campaigns and manage customer communication across various channels (email, SMS, push notifications, and on-site) to drive engagement and retention, in alignment with the Head of CRM's guidelines.
• Collaborate with the CRM operations team to create effective campaign briefs.
• Serve as the creative counterpart for the CRM team, ensuring that promotions are relevant, engaging, and align with our business objectives.
• Generate innovative concepts to enhance customer retention.
• Implement a reward strategy that maximises customer retention and encourages return visits.
• Utilise CRM systems and tools to ensure flawless delivery for all customer segments.
• Conduct thorough testing of campaigns before presenting them to customers.
• Work closely with the Central team to meet deadlines and ensure smooth operations.
• Measure campaign performance and provide feedback to the Head of CRM.
• Implement A/B testing methodologies to accelerate learning and apply key insights.
• Ensure seamless customer journeys, with functional hyperlinks and zero errors.
• Collaborate with content creators to maintain the site, highlighting relevant events and offerings for easy customer navigation.
• Fulfil any additional duties assigned by the Head of CRM.

Education: 

• Bachelor's degree preferred.

The ideal candidate will have:

• At least 2 years of experience in a marketing/CRM marketing team (experience in a similar role would be beneficial).
• Exposure to optimising CRM techniques, segmentation, and campaign planning is preferred.
• Excellent communication skills (verbal, written, and presentation) with a curious mindset suited for a fast-paced environment.
• Proficiency in spoken and written English.
• A strong work ethic, being organised and highly motivated, with a willingness to learn new skills and take on evolving tasks.
• Meticulous attention to detail, enabling accurate work within fast-paced guidelines and requests.
• Knowledge of Customer.io.
• A keen interest in marketing, content creation, copywriting, and communications.
• Proactive attitude towards driving continuous improvement, embracing challenges, and seizing opportunities.
• Self-motivation with a can-do attitude, enthusiasm, and energy to go above and beyond to achieve goals.
• Strong knowledge of CRM strategies (essential).
• Experience in working with a tech-forward or innovative brand (strong advantage).

Contact us to apply

If you are a proactive and motivated individual who thrives in a fast-paced environment, we invite you to apply.