Senior Marketing Automation Specialist, Marketing Operations

Job Summary

The Senior Marketing Automation Specialist plays a critical role in scaling marketing effectiveness through technology optimization and data-driven decision making. This position manages complex marketing automation platforms, creates personalized customer experiences, and provides analytical insights that drive marketing strategy. The role requires deep technical proficiency in Salesforce Marketing Cloud and Adobe Experience Manager, combined with the ability to translate business requirements into technical solutions.

Duties and Responsibilities

Marketing Campaign Support

• Utilize Salesforce Marketing Cloud (SFMC) to create, build and maintain complex & personalized automated customer journeys.
• Proficiency in Salesforce Marketing Cloud capabilities and experience in executing on strategic marketing automation roadmap. Act as SME for testing and new capabilities with vendor.
• Serve as liaison with IT, providing business requirements while understanding technical requirements as well as reporting any SFMC specific discrepancies or enhancements.
• Build dynamically targeted lists using business criteria and understanding data flow between CRM and automation tools.
• Understand and ensure standards met for email delivery and IP reputation management by staying current on best practices.
• Experience with marketing automation concepts and ability to build and execute long-term strategy for SFMC in alignment with SF strategy.
• Understand marketing concepts and manage sales funnel distribution throughout campaigns.
• Provide technical support and leadership by bridging content and data using AMPscript and SQL code.
• Administer content management system, Adobe Experience Manager (AEM), ensuring assets are delivered to various locations.

Marketing Systems Implementation

• Manage marketing technology platforms, performing analysis on processes and functionality to ensure systems are as efficient as possible.
• Work in tandem with IT and Data Analytics resources to design, test, deploy, and validate enhancements to marketing technology and data platforms.
• Support implementation for new Marketing tools and/or platforms.
• Proactively identify opportunities for system improvements, cost reduction and performance enhancement across platforms.

Data Analysis & Dashboarding

• Improve reporting capabilities out of current systems to help drive insights and decision making for internal partners.
• Provide technical scope, system ownership, and bridge gaps between execution and analytics.
• Gather, create, maintain & analyze data to create relevant dashboards to help support marketing efforts and initiatives using Tableau/Power BI

Marketing Ops Support

• Act as mentor to other team members, train as backup, answer questions to broaden others skillset.
• Assist in the creation and maintenance of process documentation related to Marketing Operations processes.
• Provide support for digital and printed materials distribution, utilizing Adobe Experience Manager (AEM) to automate the delivery of materials to multiple destinations.
• Provide support for BAU Marketing project management, assigning Jira stories to correct individuals and providing final approvals on cross functional ad review process.

Experience and Education Requirements

• 5+ years of experience in marketing operations, marketing or financial services company.
• 3+ years of hands-on experience with Salesforce Marketing Cloud (SFMC) or another marketing automation platform.
• 2+ years in email marketing best practices and multi-channel campaign management (experience in deliverability, responsiveness, lead nurturing, etc.)
• Ability to configure, test, implement and optimize digital marketing campaigns through the use of Salesforce Marketing Cloud (SFMC).
• Working knowledge of SQL, AMPscript, Tableau, HTML and Google Analytics, joining multiple data sources and building segmentation.
• Working knowledge of CRM integrations (data flow understanding and management.)
• Bachelor's degree or equivalent work experience required.

Knowledge, Skills & Abilities

• Must be able to build and maintain relationships and facilitate collaboration and communication
• Ability to consult and collaborate with marketers on journey executions and optimizations
• Prefer candidates who have familiarity with email marketing channels
• Ability to troubleshoot technical issues and find solutions
• Experience in B2B marketing is a plus
• Strong skills in Microsoft Excel (PivotTables, VLOOKUP)
• Ability to analyze data, identify trends, and make data-driven decisions
• Ability to effectively communicate technical information to both technical and non-technical audiences
• Must be detail-oriented with excellent organizational skills and the ability to quickly adapt to change
• Aptitude to work in a fast-paced production environment while addressing multiple projects and responsibilities at one time

Other Requirements

• Perform other functions, duties and projects as assigned
• Regular and punctual attendance
• Limited travel may be required

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