Offer summary

Qualifications:

Minimum of 5 years of experience in e-commerce or digital marketing., Proven expertise in managing Shopify Plus stores and backend customization., Strong knowledge of Google Ads, SEO, and social media advertising platforms., Experience with email marketing tools like Klaviyo and digital campaign execution..

Key responsibilities:

Manage and optimize the Shopify Plus online store for a seamless customer experience.

Plan, execute, and analyze digital advertising campaigns across Google, Facebook, Instagram, and LinkedIn.

Develop and oversee the digital marketing calendar aligned with product launches and seasonal campaigns.

Implement and improve B2B e-commerce strategies to enhance platform performance.

Job description

LOD Workwear is a proudly Australian-owned company delivering high-quality, durable workwear that’s built to perform. As we continue to grow, we’re looking for a driven and experienced E-Commerce Specialist to lead our digital transformation and take our online presence to the next level.

This is a foundational role—you’ll be our first dedicated e-commerce hire, giving you the opportunity to shape our digital strategy from the ground up.

As our E-Commerce Specialist, you’ll be responsible for:

Shopify Plus Management: Maintain, customize, and optimize our Shopify Plus store to ensure a seamless customer experience. Backend Shopify design experience needed.
Google Ads & SEO: Plan, execute, and optimize paid advertising campaigns (Google AdWords) and improve organic search performance.
Social Media Advertising: Run targeted ad campaigns across platforms like Facebook, Instagram, and LinkedIn.
Digital Marketing Calendar: Develop and manage a strategic marketing calendar to align with product launches and seasonal campaigns.
Email Marketing: Create and manage email campaigns using Klaviyo (or similar), including A/B testing and performance analysis.
B2B E-Commerce Strategy: Help solve challenges unique to B2B e-commerce and improve platform performance.

Proven experience with Shopify Plus
Strong knowledge of Google Ads, SEO, and social media advertising
Experience with email marketing platforms like Klaviyo
Ability to plan and execute digital campaigns (you don’t need to design the assets, but you’ll run the show)
A proactive, analytical mindset with a passion for e-commerce
Experience in B2B e-commerce is a big plus!
5+ years of experience

Required profile