Senior Director, Product Marketing

At Orbus Software, we believe great product marketing is the engine that connects product strategy to market success. It ensures what we build is clearly understood, strongly positioned, and delivered with impact.

Our platform, OrbusInfinity, helps global enterprises make better decisions by revealing how their technology, operations, and business strategy are connected. From digital transformation to risk management to operational resilience, we support our customers through complex change.

Product Marketing plays a central role in shaping and enabling our go-to-market strategy. We ensure our positioning, messaging, and commercial alignment translate into market success. We partner closely with Product, Sales, and Customer teams to define how we show up in the market and equip the business with the insights and tools needed to compete and grow.

As the Senior Director of Product Marketing, you will lead a team responsible for positioning Orbus Software at the center of digital transformation for global enterprises. You will serve as a strategic link between Product, Sales, Marketing, and Customer Success to ensure that what we build, how we communicate, and how we sell are fully aligned.

You will own the development of value-based messaging and differentiated positioning, lead the go-to-market process for product launches, and refine our ideal customer profile. You will also contribute to pricing strategy and enable commercial teams with the tools, insights, and narratives they need to succeed.

You will shape how Orbus shows up in the market and how we compete.

It’s a high-impact role suited for a strategic leader who thrives in high-growth environments and enjoys building team capability, process maturity, and market presence.

The role is located in the United States, with a preference for candidates in the Boston area. Those in Boston will work fully remotely, with occasional travel for key events or team collaboration.

What You Will Do

Messaging and Positioning

Own and evolve clear, differentiated messaging frameworks across the product portfolio, aligned to enterprise buyer personas and vertical segments

Ensure consistency of messaging across all channels, including the website, campaigns, sales enablement, analyst briefings, and marketing materials

Go-to-Market Strategy and Product Launches

Lead the planning and execution of go-to-market strategies for major product and feature launches

Manage cross-functional launch readiness and measure success through adoption, engagement, and revenue outcomes

Pricing and Packaging

Collaborate with Product, Revenue Operations, and Finance to develop and optimize pricing and packaging strategies

Ensure pricing reflects customer value, supports adoption, and contributes to long-term growth

Ideal Customer Profile and Segmentation

Define, validate, and operationalize the Ideal Customer Profile (ICP) and key buyer personas in collaboration with Product, Sales, and Marketing

Use ICP insights to inform product strategy, campaign development, and sales prioritization

Sales and Customer Enablement

Create and maintain sales tools and content, including value propositions, playbooks, competitive battlecards, and ROI calculators

Partner with Sales Enablement and Customer Success to deliver training and support consistent field execution

Measure the impact of enablement assets using deal outcomes and field feedback

Competitive Intelligence and Win/Loss Analysis

Lead the competitive intelligence function, tracking feature comparisons, messaging shifts, and emerging market entrants

Own the Win/Loss program in partnership with Sales and RevOps to surface trends, objections, and actionable insights

Campaign Strategy and Brief Development

Collaborate with Demand Generation to develop strategic campaign briefs based on ICP, product positioning, and pipeline objectives

Analyst Relations Support

Partner with the Head of Analyst Relations to coordinate briefings, support MQ/Wave participation, and contribute to analyst strategy sessions

Team Leadership

Build, lead, and mentor a high-performing Product Marketing team with deep domain and go-to-market expertise

Foster a culture of clarity, accountability, collaboration, and ongoing professional growth

What You Will Bring

Enterprise SaaS Expertise

10+ years in B2B SaaS product marketing, with at least 5 years leading teams focused on enterprise software

Experience marketing complex, multi-product platforms or modular SaaS suites to VP and C-level buyers

Background marketing to technical audiences such as Enterprise Architects is a strong plus

Leadership and Cross-Functional Influence

Proven ability to lead through influence, align stakeholders, and drive execution across Product, Sales, and Customer teams

Track record of building and mentoring high-performing product marketing teams

Strategic Communication

Exceptional written and verbal communication skills, including market narratives, positioning, and data-driven presentations

Skilled at translating complex concepts into clear, compelling messaging for technical and non-technical buyers

Comfortable presenting at external events, analyst briefings, customer sessions, and webinars

Insight-Driven and Analytical

Strong analytical mindset with experience using market, product, and pipeline data to inform strategy and measure impact

Familiarity with tools such as Salesforce, Gong, and Amplitude is a plus

Technical Buyer Experience

Experience working with or selling to technical decision-makers such as CIOs, CTOs, Enterprise Architects, and IT leaders

Why Orbus

Headquartered in London, Orbus Software serves clients across finance, healthcare, government, and technology, with a strong and growing presence in North America, Europe, and Asia.

In 2024, we were named a Leader in the Gartner® Magic Quadrant™ for Enterprise Architecture Tools.

If you are curious, motivated, and ready to grow with a team that values clarity, collaboration, and purpose, we would love to meet you.

Living our Values at Orbus

Trust: We build trust across our people, customers and partners through honesty, transparency and communication.

Empowerment: We empower our customers and our people with growth, development and experience

Clarity: We provide clarity and sense of purpose, focused on helping everyone achieve success and forging a clear vision of the future

Harmony: We work as one team, collaborating closely so we can sustainably change and grow

Find your place at Orbus. We’re building a team where people show up as themselves, feel respected, and do great work together.