Offer summary

Qualifications:

At least 4 years of experience in brand marketing, preferably in tech, SaaS, or B2B sectors., Strong strategic thinking skills with the ability to simplify complex concepts., Proven experience in managing mature or evolving brand platforms., Excellent storytelling skills, both visual and verbal, with attention to detail..

Key responsibilities:

Lead brand marketing initiatives for one or multiple B2B product lines.

Own and develop the brand positioning and messaging architecture.

Collaborate with cross-functional teams to ensure consistent brand voice across all touchpoints.

Develop and execute integrated brand campaigns, translating market insights into compelling narratives.

Job description

Overview:

SOFTSWISS continues to expand the team and is looking for Brand Manager. We need a true, experienced professional who shares our culture and values.

Purpose of the role:

You will be responsible for shaping and driving the brand strategy for one or more B2B product lines, ensuring strong, consistent positioning across global markets. Your work will turn complex product insights into compelling brand narratives, support cross-functional alignment, and fuel integrated campaigns that enhance brand equity and drive business growth.

Key responsibilities:

Lead brand marketing initiatives for one or several B2B product lines within our portfolio
Own the brand positioning and messaging architecture in alignment with business strategy and product development
Collaborate closely with Product, PR, Digital, Design, and Events teams to ensure a consistent brand voice across all touchpoints
Develop integrated brand campaigns (from strategy to execution), working with both internal teams and external partners
Translate complex product and market insights into clear, compelling narratives · Monitor brand health metrics, market trends, and competitor positioning – and turn them into actionable insights
Support strategic marketing planning and brand guardianship at a global scale

Required Experience:

4 years+ of experience in brand marketing, ideally in tech, SaaS, or B2B segments
Strategic mindset with the ability to distill complexity into clarity
Proven experience working with mature or evolving brand platforms
Strong understanding of integrated campaign planning and execution
A keen eye for storytelling - both visual and verbal - and attention to detail
Confidence to work across functions and cultures in a fast-paced international environment
Being able to adapt and change directions in an instant
High level of responsibility, punctuality, initiative, proactivity and strong can-do attitude
Advanced level of spoken and written English and Russian
Advanced use of Excel, Power Point, Google Docs

Our Benefits:

Full-time remote work opportunities and flexible working hours
Private insurance
Additional 1 Day Off per calendar year
Sports program compensation
Comprehensive Mental Health Programme
Free online English lessons with a native speaker
Generous referral program
Training, internal workshops, and participation in international professional conferences and corporate events.

Required profile