Manager, Direct Marketing

Position:  Manager, Direct Marketing 

Reports to:  Executive Director, College Study Abroad Marketing

Department:  College Study Abroad Marketing

Location:  US Remote  

Who we are:

CIEE is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and multi-cultural world.

Why work with us:  

• You will change the world. CIEE builds bridges between people, countries, and cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives, our alumni change the world. Be part of the change!
• You will receive a competitive total rewards package. CIEE provides all employees with exceptional benefits offerings that increase total compensation by up to 25%. Our top-tier benefits include:

• Paid time off and Parental leave
• Gym Reimbursement Program
• Employee Assistance Program
• Short-term & Long-term Disability
• 6 floating Fridays (based on our eligibility rules)
• CIEE Study Abroad and TEFL Program discounts
• 403(b) Retirement Plan with employer contribution
• Insurance Coverage (life, travel, medical, dental, and vision) 
• Flexible Spending Accounts/Health Savings Account (medical and dependent)
• Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)

• You will be part of a fast-paced, international, and collaborative team of professionals. CIEE operates the largest nonprofit network of study abroad locations, with facilities and staff in 29 countries.  Additionally, we help international participants from over 140 countries come to the USA each year.  Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams and are dedicated to advancing our 77-year-old mission to make the world a more peaceful place.

Who you are:  

The Manager Direct Marketing is responsible for executing CIEE’s B2C college study abroad marketing strategy, focused on increasing the number of students who study abroad on CIEE programs through direct student outreach and conversion. The Manager will be responsible for coordinating with others on the Marketing, IT, Web, and Digital teams, as well as the Institutional Relations team, to implement key marketing and e-commerce activities across a variety of existing and emerging student-facing channels.  

What you’ll do:  

• Manage College Study Abroad direct-to-student communication across all digital and campus channels 
• Improve the efficiency of current marketing channels through increased conversion at the top of the funnel 
• Coordinate cross-marketing messaging and tactics across web, text, email, and via new channel marketing (AI, mobile app) 
• Manage annual calendar of key direct-to-student marketing activities online and in-person, including on-campus fairs and events 
• Develop successful strategies to grow the number of users using, engaging, and submitting applications via the CIEE College Study Abroad mobile app 
• Test and measure the effectiveness of different messages and tactics, making improvements in real-time to maximize conversion across channels 
• Create standard reporting on direct-to-student marketing to share with senior sales and marketing leaders 
• Collaborate with the Web and Digital team to monitor the effectiveness of College Study Abroad digital campaigns, and manage lead follow-up and conversion 
• Coordinate closely with Institutional Relations on supporting key campus growth via direct-to-student marketing 

 Accountability:

1. The person is accountable for growing direct-to-student lead funnels and maximizing conversion across marketing channels 
2. Implementing new technologies, processes, and reporting to support increased conversion and student engagement 
3. Collaborating with several teams across CIEE to stay aligned with the overall College Study Abroad strategy and brand/
4. Represent CIEE with integrity, accuracy, and the spirit of its mission.

What you’ll bring: 

The ideal candidate will possess: 

• Minimum 3 years’ experience in customer marketing or e-commerce 
• Bachelor’s degree required 
• A track record of managing effective marketing strategies to acquire new customers and maximize funnel conversion 
• Experience with marketing technology and analytics tools 
• Experience with CRM database management, Salesforce preferred 
• Strong data management and executive reporting skills required 
• Experience with mobile app deployment preferred 
• Customer-centric, with the ability to understand customer needs and preferences 
• Excellent communication skills (written and verbal) 
• Attention to detail and confidence that translates to leadership among peers and staff 
• Proven ability to work effectively under minimal supervision; management and supervisory experience a plus 
• Flexibility and adaptability in a fast-paced environment. 
• Ability to embrace CIEE’s Core Values (Excellence, Integrity, Respect, Inclusion, and Problem Solving) and culture. 

CIEE believes that professionals with varied backgrounds bring unique approaches and ideas to solving problems and advancing our mission to bring the world together. Qualified candidates from underrepresented groups are strongly encouraged to apply.

Due to federal regulations, a background and reference check will be conducted as a condition of employment.