Your mission
We are seeking a strategic and experienced Product Marketing Manager to join our dynamic corporate marketing team. In this pivotal role, you will develop and manage marketing programs that align with our go-to-market strategy across multiple regions. The ideal candidate possesses a robust background in product marketing, exceptional communication skills, and a proven ability to create and execute marketing strategies that support our international growth objectives.
- Lead on content and campaign development and execution for product launches
- Creation of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
- Creation and execution of customer base communications and marketing programs to upsell and cross sell into our large base of international customers
- Collaboration with corporate and local marketing teams using data to create and improve strategies that drive traffic to content, optimizing marketing funnels
- Collaboration with other teams to plan event, webinars and support paid and social media promotion
- Creation and execution of multi-touch, multi-platform content strategies that drive product interest and adoption with relevant target audiences
- Monitoring of competitive landscape to define product positioning and refining USPs
- Work with marketing teams to develop sales tools, collateral, training materials, and demos.
- Build and maintain a strong collaborative partnership with product management, engineering, sales, marketing, and other functions across the business
- Develop comprehensive user/buyer personas based on market research and product/industrial knowledge.
