Director, Product Marketing

Job Description

We are looking for a creative and strategic Director of Product Marketing to create marcom plans for key real estate solutions and services, as well as support the development and execution of go-to-market strategies working closely with Principal Product Managers. Cross-functional collaboration is a must – focusing on training and sales enablement materials, as well as coordination with other marketing teams who are responsible for recruiting, retention and franchise sales marketing. This role is pivotal in shaping how the brand communicates value to brokerages, agents and team leaders for technology solutions and services. The ideal candidate understands the real estate lifecycle, from lead generation to closing, and can position tools, platforms and services in a way that drives adoption, loyalty, and growth.

Key Responsibilities

• Product Positioning & Messaging: Define compelling value propositions and messaging for real estate platforms, agent tools and brokerage solutions.
• Go-to-Market Strategy: Plan and lead product and service launches, partnering with product, marcom and sales and service teams to drive awareness and adoption.
• Market & Competitive Intelligence: Analyze industry trends, market shifts, and competitive offerings across real estate to inform strategies.
• Team Development: Manage and coach a new product marketing team and discipline, including processes that empower teams to be nimble and move quickly.
• Sales and Training Enablement: Develop onboarding materials, pitch decks, battlecards and training resources to support all customer types.
• Customer Insights: Gather testimonials and feedback, turning insights into improved messaging that results in desired outcomes and objectives.
• Content Development: Oversee the creation of product specific content that connects B2B real estate customers with end clients—landing pages, case studies, how-to guides, educational resources and more.
• Cross-functional Collaboration: Work closely with product, sales and service, and customer experience teams to align messaging, pricing, and feature priorities.
• Metrics & Optimization: Define success metrics (agent activation, retention, NPS, etc.) and refine campaigns and messaging based on performance data.

Years of Experience

• 7-10 years in product marketing, with at least 3 in a leadership role.

Preferred Education Requirements

• Bachelor’s degree in marketing, business, or related field.

Preferred Licensing, Certificates and Skills (if necessary):

• Exceptional communication and storytelling skills.
• Analytical mindset with ability to use data to inform decisions.
• Excellent storytelling, copywriting, and visual communication skills.
• Data-driven and performance-oriented mindset.
• Proven ability to collaborate cross-functionally and lead strategic initiatives.
• Proven experience with product launches, go-to-market strategy development, A/B testing and customer segmentation.

Standard Preferred Knowledge, Skills, and Abilities:

• Technical/Functional Expertise: Has knowledge of the job, function, department and its impact on customers, continues to learn and grow, stays current on changes in process, policy and the function and fulfills responsibilities of the job.
• Customer & Relationship Focus: Anticipates and delivers on customer needs, manages internal/external relationships, respectful of team, resolves problems, responds with tact and diplomacy, shares pride of the brand to customers, preserves the culture.
• Decision Quality: Makes sound decisions quickly, gathers information, considers long term repercussions of decisions, is accountable for decisions.
• Drives for Results and Quality: Takes ownership of job assignments and productivity, takes initiative, focuses on the quality and quantity of results, sets priorities and meets deadlines and keeps management apprised of progress.

Hire Range/Rate:

$139,000 - $154,000

Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location.  The offer rate represents one component of the RE/MAX Holdings total compensation package.  Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

• Competitive Medical, Dental, and Vision benefits
• Retirement plans with optimal company match
• Annual bonus/merit opportunity
• Educational Assistance
• Mental Health support program
• M.O.R.E. Events offered in-person and virtually
• Mentorship program
• Employee Resource Groups 
• Community Engagement
• Diversity, Equity, and Inclusion
• Parenting
• Remote
• Women at RE/MAX

RE/MAX, LLC & Motto Mortgage

Now is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard, your

RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado.  Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!

RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. 

*As measured by transactions sides

Application Deadline: July 27, 2025