Product Marketing Manager

CitySwift is looking for a Product Marketing Manager to join our rapidly growing team. 

As the world's leading performance optimisation platform for public transport, CitySwift powers data-driven decision making for some of the largest transport networks across the globe. Backed by over €15 million in venture capital funding and a partner list that includes the world's largest public transportation operators and government authorities, such as National Express, Go-Ahead Group, Transport for London and many more, CitySwift is in accelerated growth mode with 200% YOY revenue growth in 2024.

CitySwift’s mission is to increase the adoption of sustainable public transportation usage around the world and our platform currently optimises over 1 billion passenger journeys annually.

At CitySwift, you’ll get the opportunity to take ownership, deliver measurable impact and develop professionally - reshape the future of public transport by accelerating CitySwift’s growth!

About the role

The Product Marketing Manager will be responsible for bridging the gap between the product, marketing, and sales teams at CitySwift. The role will focus on driving the success of CitySwift’s products by creating go-to-market strategies, developing compelling product positioning and messaging, and enabling the customer facing teams with the insights and tools they need to win in the market. 

Key responsibilities

• Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches and feature updates, collaborating with cross-functional teams including product, sales, and customer success.
• Market Research & Analysis: Conduct research to deeply understand our target market, customer personas, and competitive landscape. Use these insights to inform positioning and strategy.
• Messaging & Positioning: Create clear, compelling product positioning and messaging that communicates the unique value propositions of our product. Ensure consistency across all sales and customer touchpoints.
• Commercial Enablement: Develop sales collateral (e.g., product brochures, presentations, case studies) and provide training to the sales and customer facing teams on product positioning, messaging and competitive differentiation.
• Customer Advocacy: Work with the partner management team to identify key advocates and develop case studies, testimonials, and user stories that highlight the success of our customers. Support the development of a customer community engagement strategy, customer workshops etc. 
• Content Creation: Support Content Marketing with the creation of product-related content including blog posts, whitepapers, webinars, videos, press, and product demos.

Key skills and experience

• 3-5 years of marketing experience in B2B software.
• Demonstrable experience leading and owning positioning, messaging, and sales enablement efforts for a B2B software product. 
• Strong technical aptitude with the ability to handle complex subjects comfortably.
• Clear and confident written, verbal, and presentation skills with the ability to simplify and communicate complex concepts effectively.
• Excellent cross-functional collaboration skills, with a solid understanding and empathy for various roles and responsibilities within a B2B software business.
• Commercially minded, with a focus on driving business results.
• Curious and inquisitive, with a desire to deeply understand concepts and work autonomously.
• Proactive and action-oriented, takes initiative to resolve issues independently.
• Startup or scaleup experience.

Not required but nice to have

• Experience marketing products or services with a strong data component and/or in the transport industry.

We value, recognise and reward our people 

• Health and Life Insurance and matched pension schemes
• 25 days annual leave, with additional company days off throughout the year 
• Flexible working hours and hybrid/remote working opportunities including Work Abroad Program
• Paid Sick, Maternity and Paternity benefits
• Employee Assistance Programme (EAP), mental health and wellbeing supports
• Employee referral program with opportunity to earn up to €4,000 per referral
• Annual Service recognition benefits (Additional Annual leave and pension contributions)

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