Offer summary

Qualifications:

Proven experience in D2C/B2C digital marketplace growth marketing for 3-5+ years., Expertise in customer acquisition, retention, and lifetime value across various digital channels., Strong background in scaling high-growth brands with a focus on digital marketing strategies., Understanding of health and wellness consumer behavior, particularly among women..

Key responsibilities:

Own and optimize all key digital marketing channels for customer acquisition and retention.

Create and lead growth strategies to improve ROAS, CAC efficiency, and customer lifetime value.

Innovate through A/B testing, creative messaging, and conversion rate optimization.

Collaborate with leadership to drive the brand's transformation and growth.

Job description

Director of Growth Marketing, remote USA based job opening. Help Build the Future of Health and Wellness in an independent consume brand with global reach. Are you a proven D2C/B2C Digital Marketplace expert in growth marketing, with examples of success in Paid Ads, Web, eCommerce, Social, and Email? Have you helped Spotlight companies scale rapidly while maintaining brand authenticity and consumer trust?

This is your chance to lead and execute a full-funnel growth marketing strategy for an innovative health and nutritional supplements brand that’s on a mission to grow from small to medium size over the next 3-5+ years - while staying true to its organic, natural, and low-intervention approach from Seed to Shelf to Prevention or Cure.

Why You?

You’ve worked at a Spotlight Company – at least one for 3-5+ years (or two/three in the last 7-20 years).
You’ve successfully scaled high-growth brands—driving revenue, profitability, and brand equity through best-in-class digital marketing strategies.
You’re an expert in customer acquisition, retention, and lifetime value across Paid Ads, Performance Media, Web Conversion, DTC E-commerce, Social, and Email CRM.
You thrive in entrepreneurial, fast-paced environments where your strategies directly impact growth.
You understand health and wellness consumers, especially women, their mindset, purchasing behavior, and the importance of trust and credibility in natural supplements.

Your Impact

Own and optimize all key digital marketing channels to scale customer acquisition & retention.
Create & lead growth strategies that increase ROAS, CAC efficiency, and customer lifetime value.
Innovate & experiment—A/B testing, creative messaging, conversion rate optimization, and funnel building.
Collaborate with a world-class leadership team and drive the brand’s transformation in the next phase of growth.

Ready to Lead, Do & Scale?

If you’re a Spotlight-caliber Growth Marketing role ready to make a real impact in the health and wellness space, we want to hear from you.

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