Head of Marketing

📌 About GRVT

GRVT is the world’s first licensed hybrid decentralized exchange (DEX), on a mission to make wealth-building as natural as daily life. We’re building a compliant peer-to-peer investment platform for premium tokenized strategies—from crypto to alternative investments—backed by trusted infrastructure and self-custodial security.

In just 90 days, we’ve onboarded 40,000+ KYC-verified users across Asia and are backed by top investors including Further Ventures, Matrix Partners, Delphi Digital, Hack VC, QCP, and SIG.

Our brand vision is bold but clear: Smart money moves made easy. We’re simplifying the financial world for the next generation—through technology, transparency, and trust.

🎯 Role Overview

We’re hiring a world-class Head of Marketing to architect and lead GRVT’s global marketing efforts—across brand, growth, product marketing, PR, and community. This is a foundational leadership role where you’ll work alongside the CEO and executive team to shape the company’s identity, drive measurable growth, and build a marketing engine from the ground up.

We’re looking for a strategic, data-driven, and creative leader who has been trained in marketing excellence at top-tier tech consumer companies and has proven they can scale growth and impact through full-stack marketing.

✅ Key Responsibilities

🔹 Strategy, Planning & Leadership

• Own GRVT’s end-to-end marketing strategy across brand, performance, PR, community, and product marketing.
  
• Build and lead a high-performing team across growth, content, design, events, and comms.
  
• Set clear KPIs, growth targets, and operational plans aligned with company objectives.
  
• Collaborate with product, BD, and leadership to shape roadmap and go-to-market execution.
  
  

🔹 Brand, Creative & Events

• Develop a strong, memorable brand identity rooted in trust, clarity, and innovation.
  
• Lead concepting and execution of creative campaigns, partnerships, and experiential events.
  
• Drive narrative development that communicates GRVT’s story across Web2 and Web3 contexts.
  
  

🔹 Growth, Performance & SEO

• Build and own data-driven user acquisition, retention, and funnel optimization strategies.
  
• Lead SEO/SEM strategy and performance to drive sustained organic growth.
  
• Analyze user behavior and campaign performance, and constantly optimize for results.
  
  

🔹 Communications, PR & Community

• Define and execute a PR and thought leadership strategy to elevate GRVT’s visibility.
  
• Manage media relations, founder amplification, and proactive storytelling.
  
• Build bridges with KOLs, Web3 communities, and content creators in key markets.
  
  
  

👤 Ideal Candidate Profile

• 9+ years of experience in marketing, including 3+ years in leadership roles.
  
• Trained in brand and growth marketing at leading tech consumer companies (e.g., fintech, marketplace, e-commerce, or consumer apps).
  
• Demonstrated ability to lead full-stack marketing teams (performance, brand, comms, creative, events, and product marketing).
  
• Experience launching and scaling growth campaigns from scratch, across organic and paid channels.
  
• Deep expertise in SEO, analytics, attribution modeling, CAC/LTV, and experimentation frameworks.
  
• Strong understanding of PR, narrative development, and community-based marketing.
  
• Highly organized, with experience managing budgets, tools, OKRs, and cross-functional teams.
  
• Curious, creative, data-obsessed, and fluent in fast-moving, ambiguous startup environments.
• Crypto/Web3 understanding is a strong plus, but not a must if adaptable and fast-learning.
  

🚀 Why Join GRVT?

• Shape the marketing engine of a company transforming how the world builds wealth.
  
• Work at the intersection of DeFi, fintech, and tokenized investments with global impact.
  
• Join a mission-driven team backed by top-tier investors and partners.
  
• Lead with vision, build with ownership, and grow with a company built for scale.