Offer summary

Qualifications:

3+ years of experience in campaign, marketing, or growth analytics (B2B SaaS preferred), Strong analytical skills with proficiency in tools like Mixpanel, Looker, GA4, HubSpot, and Excel/Google Sheets, Understanding of demand generation and ABM marketing principles, Data storytelling skills to transform data into compelling narratives..

Key responsibilities:

Analyze performance across demand generation and ABM campaigns using various tools.

Develop dashboards to track key metrics and campaign performance.

Conduct cohort and funnel analysis to identify opportunities and friction points.

Collaborate with marketing, sales, and product teams to design tests and track outcomes.

Job description

As our first Sr. Campaign Analyst, you’ll be the analytical powerhouse behind all things ABM and demand generation. You’ll bring clarity to chaos by uncovering what’s working, what’s not, and what to optimize next.

This is a hands-on role where you’ll go beyond reporting—you’ll identify actionable insights that shape messaging, targeting, and channel strategy. Your work will directly influence how we acquire, nurture, and convert leads across the sales-led funnel.

YOUR IMPACT

Analyze performance across demand gen, and ABM campaigns using tools like HubSpot, GA4, Linkedin ads, email and more.

Develop dashboards that track key metrics on Hubspot or equivalent tool (engagement, MQL > SQL conversion, pipeline velocity, CAC, etc.)

Conduct cohort and funnel analysis to identify friction points, drop-offs, and hidden opportunities

Provide insights that guide campaign targeting, budget allocation, messaging, and cadence

Collaborate with marketing, sales and product to design tests and track outcomes across copy, channel, and audience variables

Own reporting for all things ABM & Demand Gen

YOU BRING

3+ years of experience in a campaign, marketing, or growth analytics role (B2B SaaS preferred)

Strong analytical chops with comfort using tools like Mixpanel, Looker, GA4, HubSpot, and Excel/Google Sheets

Understanding of demand generation and ABM marketing principles

Data storytelling skills—you can turn rows of numbers into a compelling narrative