Offer summary

Qualifications:

1–3 years of experience in a similar SDR or BDR role, preferably in agency or SaaS environments., Strong written communication skills to personalize outreach effectively., Familiarity with outbound tools such as LinkedIn Sales Navigator, SalesLoft, and Apollo., Ability to use Salesforce for pipeline management and record-keeping..

Key responsibilities:

Research and source ideal accounts based on the Ideal Customer Profile (ICP).

Identify decision-makers and create accurate contact lists for outreach.

Craft and execute personalized outbound sequences via email, LinkedIn, and phone to book qualified discovery calls.

Maintain clean records in Salesforce and track key performance indicators weekly.

Job description

Reports To: Director of Business Development

About Blacksmith Agency (BSA)

BSA is a fully remote digital agency focused on strategic WordPress design and development. We work with mid-market and enterprise brands that need more than just a beautiful site—they need results. Our team of 40+ designers, developers, PMs, and strategists operates with precision, clarity, and accountability. Sales is no exception.

Role Overview

We’re hiring an SDR who’s hungry to open doors and drive pipeline. This is a top-of-funnel role focused on researching, sourcing, and booking meetings with qualified decision-makers. You’ll work directly with our sales team to identify key accounts, craft personalized outreach, and create the first impression of BSA for potential clients.

This role is not about spamming a list—it’s about thoughtful outreach, pattern recognition, and smart communication. You’ll use a mix of tools (SalesLoft, LinkedIn, Apollo, Salesforce, etc.) to hit volume goals while maintaining high-quality touchpoints.

Key Responsibilities

Source and research ideal accounts based on ICP (industries, headcount, revenue, tech stack)
Identify decision-makers and create accurate contact lists
Craft and execute personalized outbound sequences via email, LinkedIn, and phone
Book qualified discovery calls for AEs
Maintain clean records in Salesforce and SalesLoft
Work with the sales team to test messaging, optimize targeting, and tighten feedback loops
Track KPIs weekly (emails sent, open rates, reply rates, meetings booked, etc.)
Stay sharp on industry trends, client case studies, and our core service offerings

Requirements

1–3 years in a similar SDR or BDR role (agency or SaaS experience is a plus)
Strong written communication—must be able to personalize outreach and speak in BSA’s tone
Familiar with outbound tools like LinkedIn Sales Navigator, SalesLoft, Apollo, ZoomInfo
Comfortable using Salesforce and managing your own pipeline
Gritty, curious, and coachable—you seek feedback and implement it fast
Confident speaking with directors, marketing managers, and C-level execs