Sales Development Representative (SDR) - UK

Role: Sales Development Representative (SDR)

FLSA: Full Time | Exempt | Salaried 

Location: Remote | United Kingdom (UK)

Reports to: Manager of Sales Development

Trustwell is looking for ambitious, energetic problem-solvers who enjoy a fast-paced team environment filled with challenges and career growth opportunities in a rapidly growing tech firm.  Trustwell is on a mission to change the food industry. Combining FoodLogiQ’s supply chain management software with Genesis’ nutritional analysis and label development solution, the Trustwell Connect platform creates the food industry’s only full-scale solution connecting product development and regulatory-compliant labeling with supplier compliance, enhanced traceability, and automated recall management. From food and supplement manufacturers to retail grocers and restaurant chains, more than 2,500 food companies around the world use Trustwell software as their trusted source for compliance and quality solutions in the food industry. For more information, visit www.trustwell.com. 

Scope of Position: 

The Sales Development Representative (SDR) will play a key role in supporting inside sales, lead generation, communications, and business development activities. As an SDR, you will be responsible for identifying, qualifying, and generating new business opportunities that contribute to the continued growth of our organisation in the UK, US, and selected international markets.

You will be the first point of contact in engaging prospective clients and will contribute significantly to the expansion of our customer base. Our team is committed to evolving the sales process to be more personal, value-driven, and reflective of our company culture. Whether you’re seeking to learn from industry leaders or become one yourself, a position within Trustwell’s SDR team offers an excellent foundation for a long-term career in sales.

Essential Duties & Responsibilities including but not limited to: 

• Researching and identifying prospective clients aligned with our Ideal Customer Profile (ICP), with a focus on the food industry.
• Conducting inbound and outbound prospecting activities to generate qualified leads.
• Maintaining accurate and up-to-date records within our CRM system and other sales tools.
• Initiating contact with prospects via cold calling, email, social media, and other communication channels.
• Personalising messaging to align with the prospect’s individual needs and business challenges.
• Using established scripts and sales frameworks to clearly communicate our value proposition.
• Rapidly researching companies to identify opportunities and formulate strategies for engagement across SME, mid-market, and enterprise-level organisations.
• Working closely with Account Executives to coordinate strategies, messaging, and outreach efforts.
• Meeting daily/weekly activity targets, including calls, emails, booked appointments, and qualified lead generation.
• Timely and consistent follow-up with leads to ensure strong engagement and pipeline development.
• Consistently achieving or exceeding monthly, quarterly, and annual targets.
• Contributing to the overall growth and success of Trustwell by delivering high-value conversations and qualified opportunities.
• Performing other duties as reasonably required and in line with business needs.

Required Skills/Abilities: 

• Excellent verbal and written communication skills with a professional approach to engagement.
• Ability to develop persuasive and tailored outreach messages, emails, and presentations.
• Strong organisational skills and the ability to manage multiple prospects at different stages of the sales cycle.
• Experience in prospecting and selling software solutions into new or emerging markets.
• Competency in identifying qualified leads against our ICP and understanding customer pain points.
• Familiarity with sales methodologies, psychology, and objection-handling techniques.
• Agile and adaptable with a willingness to evolve strategies based on performance and feedback.
• Proficient in using digital tools for prospecting (e.g., LinkedIn, ZoomInfo, SalesLoft).
• Resilient, results-driven, and motivated by personal and team success.
• Naturally curious, coachable, and committed to personal and professional development.
• Strong collaborator who works well with marketing and sales teams to align on goals and share insights.
• Detail-oriented and comfortable working to deadlines in a dynamic environment.

Education/Experience:  

• A degree in business, marketing, management, or a related field is preferred.
• A minimum of 1 year’s experience in a similar sales or business development role is required. 

Total Rewards Package:  

• Full healthcare benefits, including medical, dental, and vision. 
• Supplemental benefits, including 401k/Pension. 
• Annual Holiday Entitlement (PTO) + Holidays
• Excellent culture, growth opportunities, plus much more... 
• The expected On-Target Earnings (OTE) for this role is upwards of £60,000 per annum, comprising both base salary and performance-related variable pay. The base salary is up to £45,000; based on skills, qualifications, and experience. This is subject to change in line with the company’s variable compensation schemes.

What to expect - the Hiring Process!  

• Interview with Human Resources
• Interview with Sales Development Manager
• Peer Panel Interview
• Offer of Employment (Background Screening/References) 

Hiring Eligibility: This is a fully remote position; however, it is only open to candidates based in the United Kingdom. Eligibility to work remotely is subject to company policy and applicable UK employment laws. Applicants must have the legal right to work in the UK without the need for employer sponsorship. Please note that certain benefits, taxation, or terms of employment may vary depending on your location within the UK.