Offer summary

Qualifications:

2.5–5 years of experience in social media management, preferably in construction or real estate industries., Proficiency in Adobe Creative Suite, Canva, CapCut, or similar graphic design tools., Hands-on experience with social media ad campaigns, including audience targeting and A/B testing., Strong writing and communication skills to create engaging content for various audiences..

Key responsabilities:

Develop and execute a social media strategy to showcase construction and home improvement services.

Create and manage high-quality visual and video content to engage the audience.

Manage paid social media advertising campaigns to generate leads and increase brand awareness.

Engage with followers and industry professionals to build relationships and foster community.

Job description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Construction Industry Experience Preferred: 2.5–5 years of experience in social media management, preferably within the construction, home improvement, or real estate industries. Graphic Design & Video Editing Skills: Proficiency in Adobe Creative Suite, Canva, CapCut, or similar tools for creating eye-catching visuals, infographics, and video content. Paid Advertising Expertise: Hands-on experience managing social media ad campaigns, including audience targeting, A/B testing, and optimizing budgets for lead generation. Strong Writing & Communication Skills: Ability to craft compelling captions, project descriptions, and promotional messages that resonate with homeowners and industry professionals. Analytical & Data-Driven Approach: Experience using analytics tools such as Meta Business Suite, Google Analytics, or social media insights to measure performance and inform content strategies. Self-Starter with Attention to Detail: Ability to work independently, manage multiple social media accounts, and ensure consistency in brand voice and messaging.

Core responsibilities:

Social Media Strategy Development: Create and execute a results-driven social media strategy tailored to showcase construction and home improvement services, engaging homeowners and industry professionals. Content Creation & Management: Design and publish high-quality visual and video content, including before-and-after transformations, project highlights, and behind-the-scenes construction processes to attract and retain an engaged audience. Advertising & Lead Generation: Develop and manage paid social media advertising campaigns across Facebook, Instagram, and other platforms to generate leads, promote services, and increase brand awareness. Community Engagement: Interact with followers, respond to inquiries, and engage with homeowners, contractors, and industry influencers to foster relationships and build a loyal audience. Performance Tracking & Optimization: Analyze key social media metrics, monitor campaign effectiveness, and adjust strategies based on data insights to enhance engagement and ROI. Industry Trend Monitoring: Stay updated on the latest construction and home improvement trends, social media best practices, and emerging digital marketing techniques to keep the brand ahead of the competition.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!

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