Brand Marketing Manager

Position: Brand Marketing Manager 
Location: North America / United States/ Chicago preferred 

About Sphera 

Sphera is a global leader in integrated sustainability and operational risk management solutions, helping organizations navigate complex regulatory landscapes while driving long-term business success. We are looking for an experienced Brand Marketer to elevate our brand positioning and develop compelling branding strategies that drive awareness, engagement and demand. 

Position Overview 

As a Brand Marketer at Sphera, you will play a key role in shaping and amplifying our brand messaging, ensuring consistency across all marketing channels. You will be responsible for developing brand narratives, corporate brand messaging, content marketing strategies, demand generation initiatives and marketing communications that resonate with our target audiences. The ideal candidate has a strong understanding of brand marketing, storytelling, and value proposition development, as well as experience driving integrated marketing campaigns that contribute to business growth. 

Key Responsibilities 

Brand Messaging & Positioning 

• Own and launch Sphera’s brand messaging and value propositions to ensure consistency and clarity across all marketing and sales materials. 

• Craft compelling brand narratives that differentiate Sphera in the market and align with customer needs. 

• Partner with product marketing, sales and leadership teams to ensure messaging alignment across all touchpoints. 

Content Marketing & Thought Leadership 

• Create and oversee strategic content marketing initiatives, including blog posts, white papers, e-books, case studies and video scripts. 

• Work with subject-matter experts (SMEs) to develop thought leadership content that positions Sphera as an industry authority. 

• Ensure all content aligns with SEO best practices and supports lead generation efforts. 

Demand Generation & Campaign Strategy 

• Collaborate with the demand generation team to develop and execute integrated marketing campaigns that drive brand awareness and pipeline growth. 

• Support the creation of multi-channel marketing initiatives, including digital, social media, email marketing, and paid advertising. 

• Leverage customer insights and data analytics to optimize marketing campaigns and improve engagement. 

Marketing Communications & Brand Awareness 

• Support corporate branding initiatives, including website content, PR messaging, and executive communications. 

• Ensure brand consistency across all marketing materials, campaigns, and digital assets. 

Cross-Functional Collaboration 

• Work closely with sales, product marketing, and digital marketing teams to align messaging and branding efforts with business objectives. 

• Partner with external agencies, designers, and writers to execute high-quality marketing materials. 

• Support internal brand training initiatives to ensure a unified brand voice across departments. 

Required Skills & Qualifications 

• 7+ years of marketing experience, preferably in B2B, SaaS, sustainability, ESG, or risk management industries. 

• Strong background in brand marketing, content marketing, demand generation, and marketing communications. 

• Proven ability to develop and execute marketing strategies in an international business environment. 

• Experience developing brand messaging, value propositions and storytelling frameworks. 

• Proven ability to create content strategies that support business growth and lead generation. 

• Proficiency in Microsoft Word and PowerPoint for content development and presentation creation.  

• Familiarity with basic design tools or principles is a plus, enhancing visual storytelling and content presentation.  

Strategic & Creative Thinking 

• Ability to translate complex industry topics into compelling, customer-centric narratives. 

• Strong understanding of SEO, digital marketing, and content distribution strategies. 

• Ability to balance high-level brand strategy with hands-on tactical execution. 

• Demonstrated experience in planning, executing and measuring multi-channel marketing campaigns.  

Communication & Collaboration 

• Strong portfolio showcasing effective brand messaging, content creation and campaign development. 

• Ability to work cross-functionally with internal stakeholders, executives, and external partners. 

• Ability to craft and deliver compelling presentations for senior leadership and stakeholders. 

• Strong project management skills with the ability to manage multiple initiatives simultaneously. 

Education & Certifications 

• Bachelor’s degree in Marketing, Communications, Journalism, Business or a related field. 

• Additional certifications in content marketing, digital marketing or brand strategy are a plus. 

Why Join Sphera? 

At Sphera, you’ll be part of a mission-driven organization that is shaping the future of sustainability and risk management. If you are passionate about storytelling, creating impactful content, and driving global brand awareness, we’d love to hear from you!