Marketing Analyst - iGaming

Everyrealm operates a fast-growing iGaming company operating at the cutting edge of online entertainment. Our mission is to combine data, creativity, and strategy to acquire, engage, and retain players across global markets. We’re looking for a sharp, numbers-driven Marketing Analyst who can turn complex data into actionable insights that drive growth and ROI across all our channels.

Role Overview:
As our Marketing Analyst, you'll be the go-to expert for understanding the performance of our marketing spend and managing marketing payables. You’ll own the end-to-end process of tracking, analyzing, and attributing our marketing efforts—from player acquisition to retention—ensuring every dollar we spend is optimized for growth.

Key Responsibilities:

• Analyze marketing performance across all channels (paid search, social, affiliates, influencer, programmatic, etc.).
• Interface with agencies and content creators to track performance and payables.
• Build and maintain attribution models to measure campaign effectiveness and ROI.
• Calculate and monitor key metrics such as CAC, LTV, ROAS, churn, and retention curves.
• Deliver regular performance reports and deep-dive analyses to inform strategic decisions.
• Work closely with Marketing, Product, and Finance teams to connect spend with player behavior.
• Develop dashboards and reporting tools to track KPIs and campaign effectiveness in real time.
• Identify opportunities to optimize acquisition funnels and improve retention strategies.
• Support testing frameworks (A/B tests, holdouts, etc.) for marketing and CRM initiatives.

Requirements

Qualifications:

• 2–5 years of experience in a data analytics role, ideally within iGaming, fintech, or e-commerce.
• Proficient in Excel and data visualization tools (Tableau, Power BI, Looker, etc.).
• Strong understanding of marketing attribution models (first-touch, last-touch, multi-touch).
• Proven experience with acquisition and retention analytics, CAC, LTV modeling, and cohort analysis.
• Comfortable working with large datasets and turning insights into business value.
• Experience working with or building marketing data pipelines and attribution systems is a big plus.
• Familiarity with CRM tools, marketing automation platforms, and affiliate systems preferred.

You Are:

• A sharp, curious, and detail-oriented analyst with a love of data storytelling.
• Comfortable working cross-functionally in a fast-paced, data-driven environment.
• Passionate about optimizing performance and maximizing ROI across marketing channels.