Offer summary

Qualifications:

Fluent in German and English with 2+ years of B2B marketing experience, preferably in SaaS or technology., Proven expertise in field marketing, event management, and campaign execution within the DACH region., Hands-on experience with multi-channel campaigns to generate leads and grow the pipeline., Familiarity with Salesforce and marketing automation tools like Marketo and HubSpot..

Key responsabilities:

Develop and execute field marketing campaigns tailored to the German market.

Manage industry events and trade shows to enhance brand awareness and lead generation.

Adapt global campaigns for the German audience, ensuring cultural and language relevance.

Analyze campaign performance and optimize based on KPIs such as MQLs, SQLs, and pipeline impact.

Job description

Drive Impactful Marketing in the DACH Region

Coveo helps enterprises like SAP, Nespresso, and Thalia deliver personalized AI-powered experiences across Commerce, Service, and Knowledge Management. As a publicly traded company, we are committed to delivering value to our customers and expanding our presence in the DACH region. We are looking for a Marketing Campaign Specialist to drive targeted field marketing initiatives and support our growth in that region.

As our Marketing Campaign Specialist - DACH, you will:

Develop and execute field marketing campaigns tailored to the German market, aligning with business objectives across our 2 lines of business: Commerce, and Knowledge.
Manage industry events and trade shows to enhance brand awareness and lead generation.
Adapt global campaigns for the German audience, ensuring cultural and language relevance.
Work closely with sales teams to optimize lead handoff and maximize impact across different lines of business.
Leverage digital channels (email, paid media, webinars, social) to engage prospects in Commerce, Service, and Knowledge.
Analyze campaign performance and optimize based on KPIs such as MQLs, SQLs, and pipeline impact.

Here’s what will qualify you for the role:

Fluent in German and English, with 2+ years of experience in B2B marketing, preferably in SaaS or technology.
Proven expertise in field marketing, event management, and campaign execution within the DACH region.
Hands-on experience driving multi-channel campaigns to generate leads and grow the pipeline.
Familiarity with Salesforce and marketing automation tools (Marketo, HubSpot).

What will make you stand out:

Experience managing trade shows and industry events.
Background in AI, eCommerce, customer service, or knowledge management technologies.

Do we have a fit? Send us your resume, we want to see what you are all about!

Even if your background does not check every single box above, please consider applying. Experience comes in many forms but passion goes a long way and we appreciate that skillsets are transferable.

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