Offer summary

Qualifications:

3+ years experience in an email-focused DTC marketing role, Proven ability managing projects end-to-end, including analysis and optimization, Deep working knowledge of at least one ESP/automation platform, with Iterable experience a plus, Familiarity with CAN-SPAM regulations and list hygiene..

Key responsabilities:

Develop and execute email and SMS strategies to drive customer growth and engagement

Create and manage content strategies to keep leads and customers engaged

Own key metrics around engagement, conversions, and campaign performance

Collaborate cross-functionally with sales, product, and customer experience teams to enhance the post-purchase journey.

Job description

Hi, we’re Jabra Hearing.

We’re on a mission to empower tens of millions of people to hear better through convenient, personalized hearing care — at a fraction of the cost thanks to telemedicine. In three years, we went from a scrappy startup to a leader in the direct-to-consumer hearing care space with the backing of our parent company GN, a global pioneer in intelligent audio solutions, to prove it. We partnered with Jabra (also in the GN Family) to create the Jabra Enhance online hearing business. Leveraging GN's expertise and Jabra's pioneering audio engineering helps us make our hearing care even more accessible and affordable.

About us.

We’re a data-thirsty, outcomes-driven group that cares as deeply about our employees as we do our customers. We’re led by a diverse crew of enormously talented thinkers, creators, and doers who are as collaborative as they are compassionate (and passionate). The team at Jabra Hearing includes actors, sommeliers, top-chefs, dancers, black belts, filmmakers and countless four-legged furry sidekicks.

About the role.

We are looking for a highly growth-driven email-focused marketer to lead our Customer Relationship Management & Engagement efforts. Reporting into the VP of Acquisition, you will be responsible for developing and executing email and SMS strategies to drive growth across the customer lifecycle, with a focus on both pre-purchase acquisition and post-purchase engagement. Leveraging email expertise, you will work cross-functionally with Marketing, Design, Product, and Sales to develop and execute best-in-class marketing campaigns. This is a hands-on role that requires both strategic thinking and tactical execution, with responsibilities split between new customer acquisition (70%) and post-purchase engagement (30%), which may vary based on business needs.

What you’ll do.

Campaign Development and Execution

Develop and build scalable, automated journeys leveraging email and SMS (Iterable is our ESP)
Create and manage content strategy to keep leads and customers engaged with the brand/company
Develop and execute email and SMS campaigns focused on customer retention and loyalty.
Create personalized post-purchase communication strategies to enhance the customer experience including:

Providing helpful tips and tricks for using their hearing aids.
Gathering feedback on their experience.
Informing them about accessory/supplies options.

Ownership of email calendar including creative/development pipeline
Leverage the internal creative team to execute growth strategies - from briefing, brainstorming, feedback, etc.

Campaign Optimization and Analysis

Own key metrics around engagement, conversions, deliverability, and quality monitoring
Continuously analyze, scrutinize, and test to drive results via all available levers including messaging/creative offers, touchpoint cadence, segmentation, etc.
Ownership of testing roadmap and iterative process
Monitor and analyze post-purchase email and SMS campaign performance, identifying areas for optimization.

Cross-Functional Collaboration

Work cross-functionally with leaders on sales, product, engineering (website + app) and analytics to unlock new, more sophisticated strategies for growth.
Collaborate with the Customer Experience and Product teams to address customer pain points and improve the post-purchase journey. This could involve using email and SMS to proactively communicate solutions or gather insights.

What you’ll bring.

3+ years experience in an email-focused DTC marketing role
Experience creating and optimizing email campaigns including lead nurture, transactional, and lifecycle
Proven ability managing projects end-to-end, including analysis and optimization
Ability to ideate new and innovative campaigns, while maintaining focus on tactical and granular execution
Experience working with creative teams to help guide a conversion-focused strategy
Deep working knowledge of at least one ESP/automation platform, with Iterable experience a plus
CAN-SPAM and list hygiene familiarity
Experience with Direct Mail and Push Notifications is a plus
HTML/CSS and SQL skills are a plus!

A sneak peek at our benefits.

You’re worth it. Our compensation is competitive ($90,000 - $110,000 plus eligibility for an annual performance bonus), and our 401k plan includes matching up to 4%.
Take care of yourself and your loved ones. We offer excellent medical, vision, and dental insurance, plus basic life and disability insurance, and contribute generously to it. Adding a new member to your family? We also provide 12-weeks paid parental leave.
Rest and recharge. Whether you check out America’s natural treasures or just relax at home, enjoy your paid time off (employees can accrue up to 20 days of vacation time, approx. 8 days of sick & safe time, and are eligible for up to 10 company holidays annually). We encourage time off.
Be well! Jabra Hearing offers a monthly wellness stipend to support you in prioritizing self-care - covering anything from gym memberships and fitness equipment to vitamins and spa visits.

GN Consumer Hearing Corporation dba Jabra Hearing is an equal opportunity employer and participates in E-Verify. If you receive an offer of employment from Jabra Hearing, you will need to go through the E-Verify process of digital verification of your employment authorization documents as provided on the Form I-9. Participation in E-Verify does not limit your right to work and verification will only be completed after you become an employee with Jabra Hearing.

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