Offer summary

Qualifications:

1-2 years of email marketing experience, Strong copywriting, editing, and proofreading skills, Proficiency in email marketing tools like Klaviyo and Brevo, Ability to thrive in a fast-paced, deadline-driven environment..

Key responsabilities:

Execute and optimize email campaigns for top eCommerce brands

Collaborate with designers and content specialists to develop engaging content

Track and analyze email performance metrics to drive improvements

Ensure compliance with email marketing regulations and stay updated on industry trends.

Job description

About Optimite

Optimite is the email marketing agency for the top 1% of eCommerce brands. We help Shopify stores grow faster through high-converting, data-driven email campaigns.

With over 5 years of experience, Optimite has helped 2,000+ eCommerce brands grow through email marketing. We’ve built lasting partnerships with some of the fastest-growing Shopify stores worldwide.

Team

With the goal of becoming the World’s No. 1 Email Marketing Agency in the next 2 years, you’ll be working in an environment of hyper-growth.

Our founders, Nishant and Sushant Yadav (brothers to an advantage), started Optimite on Fiverr, serving over 2,000 brands globally in the last 5 years. They’ve collaborated with the leadership teams of some of the largest brands and digital agencies across the US and Europe.

About The Role

As an Email Marketing Associate, you will execute and optimize email campaigns for top eCommerce brands, collaborating with designers, content specialists, and account managers to drive conversions.

We seek a proactive, results-driven team player with an ownership mindset, problem-solving skills, and adaptability to learn new tools.Your role will be crucial in scaling email marketing while prioritizing engagement and retention.

What will you do?

Your role will focus on three main areas: Campaign Execution (50%), Optimization & Analytics (30%), and Innovation & Compliance (20%).

Campaign Execution (50%)

Work closely with designers, content writers, and account managers to develop engaging email campaigns.
Error-proof work: Ensure all campaigns are free from typos, broken links, formatting issues, and design inconsistencies.
Attention to detail: Double-check subject lines, preview text, personalization tags, and all dynamic content.
Brand consistency: Maintain consistent tone, voice, and design in line with each client’s brand guidelines.
Proactive quality control: Catch potential issues before they go live — test emails across devices.
Own the process: Take full responsibility for final checks, ensuring that every campaign is polished and client-ready.
Documentation mindset: Maintain clear notes or checklists to ensure nothing slips through the cracks.
Assist in setting up, launching, and managing email marketing campaigns across different platforms.
Segment and personalize email content using customer data and behavioral triggers.
Execute automated email sequences such as welcome series, cart abandonment reminders, and post-purchase follow-ups.

Optimization & Analytics (30%)

Track and analyze a comprehensive set of email performance metrics, including:
Open Rate - To measure subject line effectiveness and list health.
Click-Through Rate (CTR) - To assess email content relevance and call-to-action performance.
Conversion Rate - To evaluate how well campaigns drive actual sales or desired actions.
Revenue per Email (RPE) - To tie email performance directly to revenue impact.
Conduct regular performance reviews for both one-off campaigns and automated flows, identifying key drop-off points and opportunities for improvement.
Set up and manage A/B tests and multivariate tests focused on:
Subject lines
Email design and layout
Call-to-action placement
Personalization approaches
Send times and frequency
Build performance dashboards (using tools like Klaviyo, Google Sheets, or Looker Studio) to visualize key trends and provide actionable insights to internal stakeholders and clients.
Create weekly, monthly, and quarterly reports that tie email performance to business goals, including customer acquisition, retention, and revenue growth.
Develop segmentation performance reports to understand how different customer segments respond to campaigns and flows.
Collaborate with the design and content teams to turn data insights into creative and strategic adjustments, improving future performance.

Innovation & Compliance (20%)

Stay updated with industry trends and competitor strategies to keep our campaigns fresh and engaging.
Ensure adherence to email marketing regulations (CAN-SPAM, GDPR, etc.).
Experiment with new formats and techniques to drive higher engagement and retention.

Must-Have