Senior Manager, Sales Development

WHO WE ARE: Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTC

WHAT WE’RE LOOKING FOR: We are looking for an experienced Senior Manager, Sales Development to build and lead a high-performance BDR team responsible for driving qualified meetings for our Sales Directors. This role will be instrumental in establishing best-in-class prospecting strategies, defining team performance standards, and ensuring tight alignment between Business Development and Field Sales.

This person will own the playbook, processes, and strategy for a scalable, repeatable, and predictable outbound motion. The ideal candidate is a data-driven leader with a proven track record of hiring, training, and developing high-performing BDR teams.

While we are open to this role being remote, close proximity to the Ft. Worth, TX HQ office is highly preferred.

WHAT YOU’LL BE DOING:

• Build, manage, and scale a national team of BDRs focused on outbound prospecting and pipeline generation.
• Develop and enforce activity standards (calls, emails, LinkedIn outreach, etc.) to optimize meeting generation.
• Define and implement best practices for outbound prospecting, lead qualification, and pipeline acceleration.
• Establish clear KPIs, activity benchmarks, and success metrics for the BDR team.
• Own BDR compensation models, incentive structures, and career development pathways.
• Provide leadership on the CRM (Salesforce) setup, data integrity, and workflow automation to support a high-performance team.
• Leverage data and analytics to measure success, optimize processes, and refine outreach strategies.
• Work closely with Sales Leadership to ensure smooth lead handoff and alignment with Sales Directors’ pipeline needs.

YOU’LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROLE:

• 3+ years of experience building, leading, and scaling SDR/BDR teams.
• Deep understanding of outbound sales motions, meeting setting strategies, and pipeline acceleration.
• Strong ability to establish KPIs, analyze performance, and optimize outreach methods.
• Experience with Salesforce, sales engagement platforms (SalesLoft, Outreach, etc.), and automation tools.
• Ability to define strategy while rolling up sleeves to execute, coach, and iterate.
• Track record of working cross-functionally with Sales, Marketing, and RevOps teams.
• AdTech or SaaS Experience (Strongly Preferred but Not Required)
• Familiarity with B2B sales cycles, especially in digital advertising, programmatic, or marketing technology

WORKING WITH US HAS ITS REWARDS:

Awesome company environment and benefits with a great management team. Competitive pay based on experience, 17 PTO days, 401K match, long-term incentive plan and employer sponsored healthcare options. Hybrid work schedule. Fully remote options as well depending on the position. Company is focused on developing and mentoring employees

The salary range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Simpli.fi, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.

Candidates must be authorized to work in the United States. We are unable to provide visa sponsorship at this time.