Senior Customer Marketing Specialist

The Customer Marketing team at SailPoint is passionate about nurturing our customers, building loyalty, and helping organizations drive business outcomes through SailPoint solutions. In addition to joining this amazing group of Customer Marketers, you will partner with internal cross-functional teams to get a strong understanding of our customer’s needs with a specific focus on growing advocacy. This is an APJ specific role and brand new to the customer marketing team. It will require tight alignment with our team headquartered in the U.S. and with their EMEA customer marketing and the APJ regional marketing colleagues. This is an exciting opportunity to collaborate with world-class marketers and thought leaders in identity security, while advancing Customer Marketing in APJ.

Job Description

The ideal candidate has a passion for people, is goal oriented and has strong experience working in a SaaS organization. We’re looking for a hungry, self-starter that can work cross functionally and independently to build marketing programs that mobilize our customers to expand usage and adoption of SailPoint solutions. You will balance strategic thinking with tactical execution to bring advocacy programs to life and to create business impact for SailPoint. We need a storyteller who can communicate effectively to our customers and internal stakeholders, often based in other countries. You need to be able to work very well independently while keeping in constant communication with the greater team. We need someone to dig and make their mark on all areas of Customer Marketing in APJ. The ability to create program plans, track and execute to goal is critical to this role.

Candidates must be able to work in a fast-paced environment, have project management skills and be comfortable moving between high-level strategy and day-to-day execution. The right candidate must be passionate about creating highly-engaging advocacy content.

Key Responsibilities

• Develop strong cross-functional stakeholder relationships across Marketing, Sales Enablement, Customer Success, Product Management and PR teams to teams to align goals, strategy, content, and plans to create an engaging and cohesive customer experience
• Build a content strategy, educating on product adoption and awareness for expansion, infusing proven customer success in all initiatives
• Develop and nurture strong working and mutually beneficial relationships with customers
• Be a content creator and strategist. Research, plan, and develop a pipeline of customer success content in partnership with strategic customers including but not limited to written and video content for web, collateral, presentation, customer award submission and communication copy
• Manage and grow our customer speaker bureau, recruiting our advocate customers to speak at events and programs, to the media, analysts, and consultants

Qualifications & Background:

• Strong communication, writing, and storytelling skills with the ability to distill complex information into clear, concise messaging; ability to write in a simple, direct, and friendly tone.

• Proven ability to develop deep relationships and influence cross-functional teams.
• Strong leadership skills and executive presence. Experience managing multiple stakeholders and senior executives, both internally and externally, to develop and execute marketing programs
• Demonstrated success leading marketing innovation, including the development and execution of demand generation campaigns
• Ability to think creatively while making decisions based on data

• Comfortable working with a global team
• Results oriented to dramatically grow business outcomes
• Strong project management and organizational skills with an ability to create, execute, and adjust plans as needed
• A desire to have fun, work hard, and drive results for yourself and the greater team
• Innovative – Enjoys generating new ideas to push the boundaries of marketing

- 4-5 Years of Customer Marketing or related experience, 8+ years of experience in Marketing

- Bachelor’s Degree required

What success looks like

30 Days:

• Complete onboarding and become familiar with SailPoint's customer marketing tools and processes.
• Establish relationships with team members, agency partners, and key stakeholders. This includes customer marketing, customer success, and regional marketing teams.
• Begin reviewing potential customers in the region to target for content creation.
• Understand the key performance indicators (KPIs) and metrics relevant to the role. 
• Shadow EMEA customer marketing manager to understand scope and responsibilities.

60 Days:

• Shadow APJ Executive Advisory Board meeting.
• Interview customer(s) for case study or video.
• Participate in planning for annual user conferences in Sydney & Singapore.
• Understand Gartner Peer Insights and how to recruit for five-star reviews in region.

180 Days:

• Fully own customer content development in APJ region.
• Run customer booth(s) and activities at regional customer user conference.
• Plan for 2026 Executive Advisory Board meetings in APJ.
• Demonstrate measurable impact of customer content development in the region.

SailPoint is an equal opportunity employer and we welcome everyone to our team.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.