Associate Marketing Technology Manager

The Associate Marketing Technology Manager utilizes technology to support sales and marketing efforts on a corporate level and is responsible for all technical aspects of the organization’s marketing automation tool, including email marketing, marketing lead management, database/list management, campaign execution and analysis of campaign metrics. 

The person in this position must be highly motivated and demonstrate exceptional communication and organizational skills, multi-tasking abilities, cross-team collaboration, and be innovative and forward-thinking.

The position requires extensive use of systems such as Account Engagement (Pardot), Salesforce, Zoom, and email creation software. 

Primary Accountabilities: 

Operational (20%)

• Execute email marketing campaigns (including new solution announcements, newsletters, trade shows, webinars, advertising, etc.), utilizing content and imagery created by cross-functional teams.

• Manage lead enhancement and database lists to accurately capture a campaign’s email audience.

• Administer automation rules to ensure workflows are maintained and implement new workflows or lead management flows.

• Design automation rules to maintain a clean database, removing hard-bounced, duplicative, or old leads.

• Create tracking links for Inmar paid media campaigns and other marketing campaign efforts. 

Technical (20%)

• Design email templates using email-building software and/or HTML coding that uphold Inmar’s brand standards.

• Create and update Pardot forms that are live on Inmar.com to generate and capture leads.

• Audit form automation for accuracy to ensure critical lead details are captured.

• Maintain and manage marketing technologies such as Pardot, Salesforce, Zoom, Vimeo, Survey Monkey, etc.

• Design and implement automation rules for opt-in programs and other email compliance conditions.

• Assist with Sales technologies (lead gen, training, project management, etc.), including system administration, reporting, and general usage.

• Work with the Salesforce team to implement new work streams or develop solutions to challenges within the Salesforce platform.

Project Management (10%)

• Work cross-functionally to research, evaluate, and implement new sales and marketing technologies to improve workflows and productivity..

• Execute on the migration of marketing automation systems or lead enhancement technologies.

• Collaborate with Product Marketing Managers and stakeholders to create and maintain email nurture campaigns.

• Work with members of the Sales organization to develop and execute ABM email campaigns.

Influence (10%)

• Communicate with Product Marketing Managers to ensure campaign alignment.

• Develop email marketing best practices and email compliance guidelines to share with all Inmar associates.  

Strategic (10%)

• Ensure lead scoring and automation rules align with business objectives to optimize campaign results.

• Develop marketing dashboards to measure open rates, click-through, deliverability, and conversions, aligning efforts with broader marketing strategies.

Analytical (20%)

• Report on email metrics, analyzing results to optimize future email campaigns.

• Create reports in Salesforce for opportunities, campaigns, accounts, leads/contacts, and  any other related Salesforce object.

Administrative (10%)

• Maintain organizational standards on objects within Pardot and Salesforce for clean records, naming conventions, divisional folders.

• Create and manage all marketing-related Salesforce campaigns.

• Create, manage, and clean campaign member lists.

Additional Responsibilities:

• Performs other duties as assigned

• Complies with all policies and standards

Required Qualifications:

• Bachelors in business, marketing, or communications required

• 3+ years of experience working with a marketing automation tool (i.e., Marketo, Pardot, Eloqua, etc.) required

• 3+ years of experience working with a CRM system (i.e., SalesForce or NetSuite) required, or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position required

• Experience with system integrations, a plus preferred

• Technical savvy and comfort with software applications

• Aptitude for learning new technology concepts and systems/software quickly

• Driven to continuously improve systems and processes

• Working knowledge of Google Docs, Google Sheets, Google Slides, Microsoft Word, Microsoft PowerPoint, Microsoft Excel is required

• Working knowledge of HTML, CSS and other web programming languages is a plus

• Working knowledge of project management software (i.e., Monday.com, Wrike, ASANA or Percolate) is a plus

• Understanding of key online marketing strategies and concepts

Individual Competencies:

• Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.

• Curious: A desire to inquire and learn, to seek new knowledge and wisdom, and to listen to the contributions of others with a genuine interest to better self, the team, and the organization.

• Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.

• Analytical and Critical Thinking: Ability to tackle a problem by using a logical, systematic, sequential approach.

• Effective Execution: Translates broad conceptual understanding of the company’s strategy into a tactical plan of how it will happen including who will take on which tasks in what sequence, how long those tasks will take, how much the tasks cost, and how each task affects subsequent activities.

• Problem Solving: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.

• Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually-beneficial partnerships, leverage information and achieve results.

• Innovative: Ability to develop, sponsor, or support the introduction of new and improved methods, products, procedures or technologies.

• Establish Focus: The ability to develop and communicate goals in support of the business' mission.

While performing the duties of this job, the associate is:  

• Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.

• Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.

• Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.

• Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.

Safety:

• Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As an Inmar Associate, you:

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations. 

• Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client. 

• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results. 

• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability. 

• Understand that results are important and focus on turning mission into action to achieve results following the principles of Agile Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.

We are an Equal Opportunity Employer, including disability/vets.