Marketing Manager

If you’re passionate about content marketing, influencer collaborations, and all things e-commerce, this could be the perfect opportunity for you! We’re looking for a dynamic and creative Marketing Manager to join an exciting and rapidly growing online retail brand specializing in lifestyle accessories. This role is all about driving brand awareness, engagement, and sales through strategic content initiatives. You'll have the freedom to build and execute innovative marketing strategies, work with influencers to generate user-generated content (UGC), and shape the overall content direction across digital platforms. If you thrive in a fast-paced, creative environment and are eager to take ownership of your work—keep reading!

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Develop and execute content marketing strategies to drive brand awareness and engagement across social media and email channels.

• Identify and collaborate with influencers to generate authentic user-generated content (UGC) that resonates with the target audience.

• Write clear and concise creative briefs for the marketing team to guide the creation of organic and email content.

• Oversee and refine the content posting strategy across social media platforms, suggesting the best tools and tactics for optimization.

• Work closely with cross-functional teams to ensure brand consistency and alignment across all marketing efforts.

• Analyze performance metrics and adjust strategies to optimize engagement and conversions.

• Stay up-to-date with industry trends, competitors, and best practices in content marketing and influencer collaborations.

• Suggest and implement tools to improve marketing workflow and effectiveness.

• Provide insights and recommendations for paid media efforts to complement organic strategies.

• Manage relationships with external partners and vendors as needed.

What Success Looks Like:

• Engagement Growth: Increased brand engagement through strategic content creation and influencer partnerships.

• Influencer Collaborations: Successful partnerships resulting in high-quality UGC and increased brand visibility.

• Content Excellence: Well-executed creative briefs leading to impactful organic and email content.

• Platform Optimization: Improved social media presence with a clear posting strategy and the right tools in place.

• Self-Initiative: Proactive contributions and innovative ideas that drive business growth.

Required Skills and Qualifications:

• DTC Retail Experience: Previous experience in direct-to-consumer marketing, ideally in apparel or a similar industry.

• Content Marketing Expertise: Strong background in content strategy, influencer marketing, and social media management.

• Cannabis Industry Comfort: Open to working in the cannabis space with an understanding of the industry landscape.

• Paid Media Knowledge: Familiarity with paid advertising strategies is a plus.

• Tech Savvy: Some experience with Shopify and Klaviyo is advantageous.

• Creative Brief Writing: Ability to translate ideas into clear, actionable briefs for creative teams.

• Self-Starter Attitude: Takes initiative, brings new ideas to the table, and thrives in a dynamic environment.

• Energetic & Eager to Learn: Young, energetic, and motivated to stay ahead of marketing trends and innovations.

• Communication Skills: Excellent written and verbal communication, with a strong ability to collaborate with internal and external teams.

This role offers the opportunity to work with a forward-thinking brand in a rapidly growing industry. If you're excited about driving content strategies, working with influencers, and taking ownership of marketing initiatives, we’d love to hear from you. You’ll be part of a team that values creativity, innovation, and collaboration—where your ideas can make a real impact

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets