SMB Marketing Manager (Bangalore Preferred - 12 Months Contract)

Department: Demand Generation

Location: India

Description

PROJECT: Google
ABOUT THE CLIENT
Google, is developing groundbreaking cloud solutions for companies, leveraging years of experience in building secure, reliable, and scalable cloud technology.

ABOUT THE ROLE
As APAC Marketing Manager, you have a track record of building demand in organizations, from prospect to purchase, to usage and advocacy. You will help drive marketing strategies for APAC, ensuring the delivery of high-converting marketing experiences that deliver on targets.

You will drive the marketing strategy at scale, build alignment with sales and contribute to the overall success of the SMB MidMarket business. This is a highly collaborative role working across multiple internal and external stakeholders to build a portfolio of programs and initiatives tailored for organizations in APAC.

Know the user. Know the magic. Connect the two. At its core, marketing at the company starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how the company's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental.

Contract: 12 months.

Key Responsibilities

• Orchestrate Google Cloud demand programs in APAC, optimizing and iterating based on performance


• Partner with regional sales leadership team on aligning marketing strategies with business plans


• Deliver on targets and identify opportunities for future programs through data analysis


• Execute always on demand gen programs aimed at acquiring mid market customers.


• Execute scaled (online) and in person demand generation activities, targeted at both Named Accts and high propensity mid marketing organizations


• Drive cross channel integrated programs across paid, owned earned media to engage organizations.


• Drive partnerships, content & alignment with key industry partners for demand generation initiatives at highest converting verticals


• Collaborate with Sales Development team to optimize, iterate and drive effective Outbound demand generation campaigns


• Work closely with regional SMB and global marketing leads to drive a cohesive demand plan aligned to go to market strategy

Skills, Knowledge & Expertise

• Bachelor's degree or equivalent practical experience


• 7+ years of marketing experience in a technology environment directly supporting sales teams such as Field Marketing


• Experience in startup marketing roles in B2B tech


• Full stack marketer in both Upper & Lower Funnel of marketing


• Core competences in navigating with ambiguity, taking ownership, seeking challenges, willing to try and experiment.


• Strong in planning and prioritizing tasks.


• Experience in storytelling!


• Experience in sales stakeholder management