Job description

Our Client Seeks Digital Marketing Specialist (Crypto & DeFi)

Do you have a passion for crypto, DeFi, and web3? Are you a creative digital marketing whiz with a knack for data analysis?

Our client is a pioneering force in the decentralized finance (DeFi) space. Their mission is to democratize access to global yields, empowering everyone to participate in the future of finance.

In this exciting role, you will:

Content Creation & Management:
- Research and identify content opportunities aligned with SEO best practices.
- Ensure all content (including user-generated content) adheres to the brand voice, style guidelines, and marketing objectives.
Email Marketing:
- Segment user lists based on website interactions and past email engagement.
SEO & SEM:
- Contribute to SEO strategies to improve organic search ranking and visibility.
- Manage website content for optimal user experience, user-friendliness, and search engine optimization.
- Support ongoing Search Engine Marketing (SEM) campaigns.
Analytics & Reporting:
- Analyze the performance of digital marketing campaigns using web analytics tools (Google Analytics, GSC, Google Ads) to identify areas for improvement.
- Generate reports with insights and recommendations for optimizing marketing campaigns.
Digital Advertising:
- Assist in planning, executing, and managing online advertising campaigns across various platforms (display & PPC).
- Monitor budgets and adjust bids to maximize return on investment (ROI) for digital advertising campaigns.
Market Research:
- Conduct digital market research to gain insights into market trends, customer behavior, and the competitive landscape.
- Analyze research findings to inform marketing strategies and tactics.
Collaboration:
- Work closely with internal teams (content, communications, community, product, design) to establish a cohesive and integrated marketing strategy.
- Collaborate with external agencies and vendors as needed to execute marketing initiatives.

To thrive in this role, you will possess:

Marketing Expertise: 2+ years of experience in digital marketing, preferably within the crypto, DeFi, and web3 space.
Content Mastermind: Excellent writing and verbal communication skills in English are essential.
- Ability to plan and execute an editorial calendar, ensuring a consistent flow of high-quality content.
Data-Driven Approach: Possess strong analytical skills and the ability to translate data insights into actionable marketing strategies.
Go-Getter Attitude: You are a self-starter with exceptional organizational and time management skills who thrives in a dynamic environment and can juggle multiple projects.
Detail-Oriented: You have a keen eye for detail and a commitment to delivering high-quality work.

Required profile