Paid Media Specialist (Remote)

Location: Remote

Job Type: Contract

Compensation Range: $30.50 - 34.00 per hour

We are looking for a talented and motivated Paid Media Specialist with a B2B marketing strategy background to join our client for a remote contract opportunity!

As a Paid Media Strategist, you will partner with the Creative Director and consult with the internal clients to conceptualize creative social and paid media for external facing marketing campaigns. You'll contribute your ideas on how to approach creative through your unique understanding of how a particular audience consumes content on a given platform. You'll provide input into the work throughout the creative process, conceptualizing an approach that aligns with the goals in the creative brief and with larger market trends, and must stay up-to-date and educate the team on social media trends, best practices and technologies.

While this is a fully remote role, only candidates in Atlanta, Charlotte, Cleveland, Dallas, Denver, Detroit, Houston, Minneapolis, Phoenix, Pittsburgh, St. Louis, Tampa, Boston, Chicago or Philadelphia will be considered. **

Responsibilities:**

• Conduct consultations while navigating conversations with knowledge and insight toward business solutions.
• Leverage creative briefs, storyboards and layouts to effectively develop social and paid media marketing campaigns that are persuasive and inclusive.
• Conceptualize and execute social and paid media solutions that align with business objectives while offering elevated client and team experiences.
• Create clear and visually compelling campaigns, pitches and presentations.
• Mentor creative team members in developing conceptual skills and provide constructive feedback to implement the project vision.
• Evaluate analytics and metrics to gauge success of social media posts and paid media campaigns.
• Research trends and best practices that relate to a target audience's interests.
• Work with marketers to plan campaigns based on data and research.
• Help establish a cohesive social and paid media strategy across various channels to achieve high levels of user engagement.

Qualifications:

• Experience level: Experienced
• Digital portfolio demonstrating social and paid media marketing campaigns.
• Bachelor's degree in Marketing or related discipline or equivalent work experience.
• Five-plus years of related experience as a social and paid media strategist or similar role.
• Strong knowledge and hands-on experience using social media platforms to build brand awareness.
• Good understanding of social and paid media key performance indicators.
• Ability to identify target audiences' preferences and produce tailored content.
• Excellent analytical skills with practical knowledge of SEO and web traffic metrics/analytics.
• Experience with web design, photo editing and publishing software including Adobe Creative Suite, Microsoft Office and Teams.
• Excel at managing multiple projects, prioritizing milestones, and influencing clients and colleagues to deliver desirable solutions within time frame and budget.
• Ability to leverage brand guidelines to develop a range of marketing initiatives while utilizing various procedures and processes.
• Ability to understand the internal client's objectives through active listening, advanced communication and diplomacy with colleagues.
• Experience working in a fast paced, matrixed agency or in-house team environment to develop a range of initiatives.
• Critical thinking and problem-solving skills to identify, resolve and overcome obstacles.
• Sound business acumen to adapt while working alongside client-serving professionals.
• Ability to skillfully liaison between groups of people to bring positive solutions that meet business objectives.

JOBID: 1041816

#PL

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

Applications accepted on ongoing basis until filled.