Marketing Manager (EU)

About Bybit:Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 10 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.

Bybit's founder and CEO, Ben Zhou, was formerly from XM, one of the world's largest forex and CFD trading brokerage firms. The company comprises professionals from investment banks, tech firms, the forex industry, and early adopters of blockchain. The development team includes talents from Morgan Stanley, Baidu, Alibaba, Tencent, etc.

Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner. As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

About The Opportunity:This role requires a proactive approach to market strategy, project management and community engagement, with a focus on delivering impactful results in the European region. This role is multifaceted, encompassing two primary areas of responsibility: Firstly, overseeing several assigned European markets; Secondly, collaborating with the team on various projects and campaigns.The role is based in Milan.

Responsibilities:Local Marketing - Achieve and exceed quarterly targets in assigned European markets, focusing on growth and key performance indicators; - Utilize analytical skills to develop strategies that boost traffic and conversion rates; - Develop and implement tailored marketing strategies to meet the unique needs of each local market; - Identify localization opportunities and execute strategies tailored to each local market; - Act as the primary point of contact for internal coordination and communication regarding these markets; - Cultivate and maintain partnerships to enhance market presence and facilitate expansion; - Engage actively with our user communities to build brand loyalty and a positive image.

Projects and Campaigns - Lead the development and execution of innovative online and offline marketing campaigns; - Manage merchandise operations, including selecting vendors, testing products, and negotiating to ensure both quality and cost-effectiveness.

Qualifications: - At least 4 years of relevant experience in online and offline marketing; - Affinity with crypto; experience in this sector is a plus; - Comprehensive knowledge of European markets and culture; - Experience in developing brand identity and creative campaigns; - Strong organizational skills and proven success in project management; - Independent, proactive, and data-driven in your approach; - Proficiency in English; fluency in Italian is desirable; - Established network of local partners or community resources is a plus; - Willingness to relocate to Milan.