Offer summary

Qualifications:

5+ years of marketing experience, with 2 years in a B2B setting, preferably in BPO or SaaS., Proven ability to develop multi-channel marketing strategies and manage digital initiatives., Experience with SEO, SEM, PPC, and social media marketing, along with proficiency in marketing automation tools., Strong content creation skills and basic graphic design and video editing capabilities..

Key responsabilities:

Develop and execute digital marketing strategies focused on client acquisition and brand awareness.

Manage social media channels and optimize paid advertising campaigns to drive engagement and lead generation.

Conduct content creation and basic design work for marketing materials, including blogs and email campaigns.

Analyze marketing performance metrics and collaborate with leadership to set KPIs and marketing goals.

Job description

Our client is a leading Business Process Outsourcing (BPO) company specializing in call center solutions and customer support services. We provide inbound and outbound sales, omnichannel customer support, B2B and B2C lead generation, pay-per-call lead routing, and outbound appointment setting. With a commitment to delivering high-quality customer interactions, we help businesses scale and optimize their operations effectively.

Location:
Fully-remote, Full-time, 9 AM - 5 PM EST

Position Overview:
We are seeking a dynamic and hands-on Marketing Manager to develop and execute comprehensive marketing strategies across multiple digital channels. This individual will be responsible for setting and achieving strategic marketing goals while also implementing campaigns independently for the first 3-6 months before expanding the team. The ideal candidate must have B2B marketing experience and a strong ability to create, optimize, and manage digital marketing initiatives from the ground up.

Key Responsibilities:

Develop and execute digital marketing strategies aligned with business objectives, focusing on client acquisition and brand awareness.
Manage and optimize social media channels (LinkedIn, Facebook, Twitter, etc.) to drive engagement and lead generation.
Implement SEO strategies to improve organic search rankings and website visibility.
Conduct basic content creation (blog posts, social media posts, case studies, email marketing campaigns, etc.).
Execute basic design work for marketing materials (using tools like Canva or Adobe Suite).
Manage and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.).
Perform basic video editing to create engaging promotional and educational content.
Analyze marketing performance metrics and adjust strategies accordingly to improve ROI.
Develop and manage email marketing campaigns and automation workflows.
Collaborate with leadership to set KPIs and marketing goals, ensuring alignment with company objectives.
Research industry trends and competitor strategies to keep The Call Gurus at the forefront of BPO marketing.
Take full ownership of the marketing department for 3-6 months, implementing strategies without additional team support until the department expands.

Qualifications & Experience:

5+ years of experience in marketing, with at least 2 years in a B2B setting (preferably within the BPO, SaaS, or professional services industries).
Proven ability to develop and implement multi-channel marketing strategies.
Experience with SEO, SEM, PPC campaigns, and social media marketing.
Proficiency in marketing automation tools (HubSpot, Marketo, or similar platforms).
Strong content creation skills, including blog writing, social media copy, and email marketing.
Basic proficiency in graphic design and video editing tools (Canva, Adobe Creative Suite, or equivalent).
Data-driven mindset with experience using Google Analytics, social media analytics, and other tracking tools.
Self-starter with the ability to execute campaigns independently and drive results.
Strong project management skills with the ability to juggle multiple tasks.

Preferred Qualifications:

Experience in the BPO industry or a deep understanding of outsourcing services.
Hands-on experience with lead generation campaigns targeting B2B clients.
Ability to scale a marketing department and hire/manage team members after the initial solo execution period.

Why Join Us?

Opportunity to take full ownership of a marketing department and shape the company’s marketing strategy.
A dynamic and growing company with a strong reputation in the BPO industry.
Flexible work environment (remote/hybrid options available).
Competitive salary and potential for growth as the department scales.

If you’re a strategic yet hands-on marketer who thrives in fast-paced environments and is ready to take ownership of a marketing function, we’d love to hear from you! Apply today to become a key player in The Call Gurus’ growth journey.