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Delivering trusted and inspiring marketing research. We are an innovative marketing research company providing specialized qualitative and quantitative services and insights to the research community through every imaginable methodological approach, and with every conceivable audience and industry. Our team’s experience is unsurpassed in recruiting hard to reach audiences and providing research environments that facilitate actionable results. Consultation, research design, national field management, recruiting and facilities, in-house qualitative online platform, CATI, mock juries, and more — our expertise goes beyond the ordinary. Our marketing research facilities are strategically located throughout the Metropolitan Bay Area (San Francisco, Sunnyvale / San Jose, Fremont) as well as in the heart of California’s Central Valley (Fresno). Our Mission Nichols Research engages in sustainable practices that anticipate the needs of our stakeholders by supplying marketing research that inspires and delivers a pathway to decisions. We are responsive to and creative with client and provider needs; are thought leaders who promote the value, ethics, and professional standards of the industry; and are fair, humane and transparent in all that we do. Our Vision Internally and externally, Nichols Research is committed to providing innovative products, ethical services, and an environment of creativity in marketing research to ultimately demonstrate the value of the insights and strategies industry in order to foster growth for our partners, staff, providers, respondents, and organization. These are a few of our favorite words which are pinned in many of our internal creative spaces serving, in part, as a foundation for our company’s culture: Ethical. Curious. Insatiable. Edgy. Creative. Strategic. Destructive. Ambassadors. Inspiring. Masterminds. Fun. Positive. Solution-oriented. Storytellers. Non-complacent. Sexy. Collaborative. Diverse. Fair. Vigilant. Transparent.