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Marketing Specialist

Role overview

Summary

The Marketing Specialist role at Vi focuses on executing the marketing program and managing social media channels. You will support PR efforts and coordinate with media partners and creative teams to ensure campaigns are delivered on time and align with brand guidelines.

Qualifications

  • 2 to 4 years of experience in marketing coordination, social media or marketing operations, ideally at a B2B tech or healthcare company.
  • Hands-on experience running company social channels, including LinkedIn, with scheduling and analytics tools.
  • Strong project management skills and a track record of keeping several projects and partners on schedule at once.
  • A good eye for content and visual quality.
  • Clear, concise writing and communication.

Responsibilities

  • Own Vi's social media accounts end to end, including content calendar and community engagement.
  • Keep marketing projects, timelines and deliverables on track across internal teams and external partners.
  • Coordinate creative execution with designers, video producers, freelancers and agencies.
  • Manage logistics for media partnerships, events and thought leadership programs.

Key facts

Hard skills

Other skills

  • Communication
  • Adaptability
  • Time Management

About the company

Vi logo

Vi

  • Digital Health
  • 51–200
Vi is an industry leading Enterprise AI Platform, helping the world’s largest health organizations maximize member health outcomes and financial returns. Vi’s technology stack and extensive household level data leverage predictive and personalized engagement frameworks, reducing cost per acquisition (CPA), maximizing member life time value (LTV) and ultimately improving member health outcomes. Vi serves Fortune 500 names from Healthcare and Pharma to Consumer Brands and Corporate Wellness, driving an average of 4.2X ROI on every dollar invested by its enterprise customers.

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Job description

Description

Marketing Specialist

Vi is the market-leading Enterprise-AI platform for health, serving the world’s largest health organizations - from Fortune 500 health providers to pharma and consumer brands -helping them maximize patient activation, engagement, operational excellence and health outcomes. Vi offers four main product lines: Activate, Engage, Operate and Pulse. Backed by $125M+ in R&D, our powerful platform serves over 190 million members daily - and growing. We are based in New York, Austin, Nashville, and Tel Aviv

Role Summary

Vi is hiring a Marketing Specialist to run the day-to-day execution of our marketing program. Reporting to our VP Marketing & Creative Director, you will own Vi's social channels, support PR and manage day-to-day relationships with our media partners and PR agencies, keep campaigns and timelines on track, and coordinate creative production with designers, freelancers and agencies. This is a full-time, US-based role for someone who is highly organized and has a good eye for content.

Key Responsibilities

  • Own Vi's social media accounts end to end: content calendar, scheduling, posting, community engagement and reporting
  • Keep marketing projects, timelines and deliverables on track across internal teams and external partners
  • Coordinate creative execution with designers, video producers, freelancers and agencies, from brief to final asset
  • Manage logistics for media partnerships, events and thought leadership programs
  • Track campaign performance across channels and turn results into clear, regular reports
  • Keep every channel and asset consistent with Vi's brand guidelines
  • Support launches of Vi's research reports, video series and events with coordinated rollout plans

What We’re Looking For 

Must have

  • 2 to 4 years of experience in marketing coordination, social media or marketing operations, ideally at a B2B tech or healthcare company
  • Hands-on experience running company social channels, including LinkedIn, with scheduling and analytics tools
  • Strong project management skills and a track record of keeping several projects and partners on schedule at once
  • A good eye for content and visual quality
  • Clear, concise writing and communication
  • Comfort with a fast-moving startup environment and shifting priorities
  • Hands-on experience using AI tools in day-to-day marketing work

Nice to have

  • Experience marketing in healthcare, life sciences or enterprise AI
  • Experience working with PR agencies, media partners, creative teams, web development teams and video production teams
  • Experience building AI-assisted workflows or automations, and familiarity with project management tools such as Asana, Notion
  • Comfort making light asset edits in Canva, Figma or similar tools
  • Experience supporting events or conferences

Responsibilities


Requirements


Advantages


Why choose Vi?


Why choose Muuv?


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