Global Copywriter

The Global Copywriter creates engaging, accurate, and on-brand content that supports Sunrider’s marketing, corporate communications, and global business initiatives.  This role develops compelling short- and long-form copy across digital, print, e-commerce, and internal communications channels to strengthen brand awareness, educate audiences, and inspire action.

Working remotely and reporting to the Director of Marketing & Communications, the Copywriter collaborates with Marketing, PR, Creative, Product, Legal, and global market teams.  The ideal candidate is a versatile storyteller, skilled editor, and detail-oriented collaborator who can translate complex product and business information into clear, audience-focused messaging.

Essential Duties and Responsibilities (includes but is not limited to):

• Multi-Channel Copywriting: Write and edit copy for websites, landing pages, email campaigns, newsletters, social media, paid advertising, print collateral, presentations, brochures, and video scripts.
• Brand Storytelling: Develop engaging brand, product, and campaign narratives that reflect Sunrider’s voice, positioning, and audience needs.
• E-Commerce Content: Create persuasive product descriptions, Amazon product listings and A+ Content copy, promotional messaging, and clear calls to action.
• Corporate Communications: Draft internal announcements, executive messages, company updates, magazine articles, event communications, and other corporate materials.
• Sales & Business-Building Communications: Develop copy for sales initiatives, IBO communications, product education, customer engagement, and business-building materials that support customer retention, repeat purchases, and Sunrider's global business objectives.
• Editorial & PR Support: Assist with press releases, award submissions, interviews, thought-leadership articles, and editorial content as assigned.
• Research & Fact-Checking: Research products, ingredients, audiences, and industry topics; interview subject-matter experts; verify facts and source information.
• Editing & Proofreading: Review materials for grammar, clarity, consistency, accuracy, style, and adherence to brand guidelines before publication.
• Digital Optimization: Apply SEO fundamentals, audience insights, and conversion-focused writing practices to web, email, and campaign content.
• Creative Collaboration: Partner with designers, social media, email, digital marketing, and product teams to develop and refine campaign concepts and content.
• Global Content Support: Adapt messaging for multiple audiences and work with regional teams to support clear, consistent, localization-ready global communications.
• Compliance & Approvals: Coordinate with internal stakeholders and Legal to ensure product, wellness, and marketing claims are accurate, substantiated, and approved.
• Project Management: Manage multiple writing assignments, revisions, feedback cycles, and deadlines while keeping stakeholders informed.
• Content Improvement: Use campaign results, feedback, and emerging writing practices to recommend improvements in clarity, engagement, and effectiveness.
• AI-Assisted Workflow: Use approved AI writing tools responsibly for brainstorming and drafting, with independent verification, original editing, and appropriate confidentiality safeguards.

1 This list is a summary and not inclusive of all essential duties.   Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.   Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Skills and Abilities:

• Exceptional writing, editing, proofreading, grammar, and storytelling skills across short- and long-form formats.
• Ability to adapt voice, tone, and messaging for different audiences, channels, and business objectives.
• Strong research, fact-checking, interviewing, and editorial judgment.
• Understanding of digital marketing, SEO fundamentals, email marketing, and conversion-focused copy.
• Ability to simplify technical, product, and wellness information without overstating claims.
• Excellent organization, prioritization, and attention to detail across simultaneous deadlines.
• Collaborative, receptive to feedback, proactive, and comfortable working independently in a remote, global environment.
• Proficiency in Microsoft Office and collaborative editing tools; familiarity with content management and project management platforms.
• Comfort with responsible use of approved generative AI tools while maintaining accuracy, originality, and brand voice.
• Professionalism, discretion, and respect for confidential information and internal approval processes.

Education and/or Experience:

• Bachelor’s degree in English, Communications, Journalism, Marketing, Advertising, or related field preferred; equivalent relevant experience considered.
• 3–5 years of professional copywriting or content writing experience, ideally in a corporate, agency, consumer brand, or e-commerce environment.
• Portfolio of published or sample work demonstrating strong writing across digital and traditional channels required.
• Experience writing web, email, social, advertising, and product-related copy preferred.
• Experience with beauty, wellness, consumer products, direct selling, or global brands is a plus.
• Familiarity with SEO, e-commerce marketplaces, content management systems, and marketing analytics is a plus.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is frequently required to sit, use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand or walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, and depth perception. 

Work Environment:

This position is remote/work-from-home.  Collaboration across time zones and occasional scheduled meetings may be required.