Telemarketer / Lead Generation Caller

Location: Remote – South Africa
Employment Type: Permanent, Part-Time
Working Hours: Monday to Friday, approximately 20 hours per week (UK business hours)
Salary: Competitive, based on experience and agreed part-time hours
Start Date: Immediate

About the Opportunity

We are recruiting for a UK-based media and advertising business specialising in local community publications and affordable print advertising solutions for small businesses.

The company is looking for a friendly, professional and confident Telemarketer / Lead Generation Caller to join its team on a part-time basis.

This role focuses on outbound calling, introducing advertising opportunities to local UK businesses, verifying contact information and generating qualified leads for the sales team.

The position will initially operate on a part-time basis, with the potential to grow into a full-time opportunity based on performance and business requirements.

Requirements

Key Responsibilities

• Make outbound calls to local UK businesses to introduce the company's advertising services.
• Engage professionally with business owners and decision-makers, building rapport and establishing interest.
• Verify and update customer contact information, particularly email addresses.
• Identify potential interest in advertising opportunities and arrange for relevant media packs to be sent.
• Schedule callbacks for the sales team with interested prospects.
• Accurately record call outcomes, contact details and follow-up actions in the CRM system.
• Maintain clear, professional and friendly communication throughout every interaction.
• Work independently to manage assigned calling lists and maintain consistent activity.
• Participate in call reviews and coaching sessions to improve performance and communication quality.
• Ensure all calls are handled accurately and in line with company guidelines.

Requirements

• Approximately 1–3 years of experience in outbound calling, telemarketing, appointment setting or lead generation.
• Previous experience calling UK businesses or working within a UK-facing campaign is highly advantageous.
• Excellent spoken English with clear pronunciation and strong communication skills.
• A warm, patient and professional telephone manner.
• Ability to build rapport with traditional business owners and decision-makers.
• Experience using CRM systems to update customer records and track call outcomes.
• Strong attention to detail, particularly when verifying contact information.
• Comfortable working independently in a remote environment.
• Willingness to have calls recorded, reviewed and used for coaching and quality assurance.
• Availability to work approximately 20 hours per week during UK business hours.

Advantageous Experience

• Previous experience in advertising, media, publishing or print sales.
• Familiarity with UK small businesses and local advertising markets.
• Experience generating leads and arranging callbacks for sales representatives.
• Previous experience in a BPO, contact centre or outbound sales environment.

Ideal Candidate

We are looking for someone who is personable, reliable and confident on the phone.

The ideal candidate will have a natural conversational approach rather than an aggressive sales style. They should be comfortable speaking with business owners, asking relevant questions and building genuine rapport.

Strong listening skills, patience, accuracy and professionalism are essential.

Performance Expectations

Success in this role will be measured by:

• Consistent outbound calling activity.
• Accurate validation and updating of contact information.
• Qualified leads generated and media packs requested.
• Relevant callbacks arranged for the sales team.
• High-quality, professional and accurate customer interactions.

Recruitment Process

Shortlisted candidates will be required to submit:

• An updated CV.
• A short recorded video introduction.
• A brief mock outbound call demonstrating their telephone manner, ability to introduce a service and verify a prospect's contact information.

This is an excellent opportunity for an experienced outbound caller seeking flexible, part-time remote work with the potential for longer-term growth.