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Senior Director, Regional Grocery, Wholesale & Military

Role overview

Summary

This role is for a senior sales leader at Hershey, responsible for setting the strategy for the Regional Grocery, Wholesale and Military business. You will oversee a significant portfolio and strengthen partnerships while advocating for channel needs across various internal functions.

Qualifications

  • Bachelor's degree in Business Administration or a related field, or equivalent experience.
  • 13+ years of relevant progressive sales, retail, category or commercial experience, including significant people leadership.
  • Demonstrated success building senior customer relationships, leading Joint Business Planning, managing a complex P&L and influencing cross-functional partners.
  • Preferred: Regional grocery and distributor channel experience.
  • Preferred: Experience leading a large direct and indirect team.

Responsibilities

  • Set and lead the RGWM strategy to deliver sales, Sales Activity Margin, market share and enterprise objectives across regional grocery, wholesale and military customers.
  • Own the annual business plan and Joint Business Planning process, integrating customer investment, digital collaboration and category insights to drive profitable growth.
  • Build trusted relationships with senior retailer and distributor executives to secure alignment and accelerate priority imperatives and playbook execution.
  • Advocate for channel needs across commercial, category, supply chain and other internal functions, translating complexity into clear priorities, resources and decisions.

Key facts

  • Remote from: Andorra, Europe, EMEA
  • Full time
  • Expert & Leadership (>10 years)
  • Regional Sales Director
  • $211K – $264K / year
  • English

Hard skills

Other skills

  • Strategic Planning
  • Relationship Management
  • Virtual Collaboration
  • Communication
  • Team Management
  • Problem Solving

About the company

The Hershey Company logo

The Hershey Company

  • Food & Beverage
  • 10,001+
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 90 brands around the world that drive more than $8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty. For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

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Job description

 

Location: This role offers location flexibility with convenient access to a major airport and requires travel for customer and team meetings as needed.

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About the Hershey Company

At The Hershey Company, we make more moments of goodness through some of the world's most iconic brands, including Hershey's, Reese's, Kit Kat®, Jolly Rancher, Twizzlers, Dot's Pretzels, Lesser Evil and more. Our team supports a global portfolio of over 90 brands, creating opportunities to shape strategies and drive impact across a breadth of businesses that few companies can offer. While many organizations focus on a handful of brands, Hershey provides exposure to a diverse portfolio of category-leading brands enjoyed by consumers around the world. What truly sets us apart is our legacy. Inspired by Milton Hershey's belief that business should create opportunity for others, we have been making a positive impact for more than a century through our commitment to communities, philanthropy, and our longstanding partnership with Milton Hershey School. When you join Hershey, you become part of a company where purpose, growth, and making a difference are woven into how we do business every day.

How will you fit in the big picture?

This pivotal sales leadership role will set the strategy for Hershey's Regional Grocery, Wholesale and Military (RGWM) business. You will lead a complex, high-performing organization and oversee a portfolio of approximately $1 billion, strengthening key retailer and distributor partnerships while optimizing profitable growth. As the channel's senior advocate, you will connect customer needs with Hershey's commercial, category, supply chain and enterprise priorities and lead two Directors responsible for the East and West regions.

What will you do?

• Set and lead the RGWM strategy to deliver sales, Sales Activity Margin, market share and enterprise objectives across regional grocery, wholesale and military customers.

• Own the annual business plan and Joint Business Planning process, integrating customer investment, digital collaboration and category insights to drive profitable growth.

• Build trusted relationships with senior retailer and distributor executives to secure alignment and accelerate priority imperatives and playbook execution.

• Advocate for channel needs across commercial, category, supply chain and other internal functions, translating complexity into clear priorities, resources and decisions.

• Lead enterprise-wide supply chain efficiency programs and additional initiatives tied to the foundational growth pillars of the business.

• Develop and align sales priorities using a strong understanding of Hershey's brands, competitors, consumers and shopper behavior.

• Lead a large direct and indirect team, including two regional Directors, through disciplined planning, target setting, talent development and sharing of best demonstrated practices.

• Monitor sales, trade investment, market share and JBP measures, taking timely action to improve performance and P&L outcomes.

Minimum Education & Requirements

Education: Bachelor's degree in Business Administration or a related field, or equivalent experience.


Experience: 13+ years of relevant progressive sales, retail, category or commercial experience, including significant people leadership. Demonstrated success building senior customer relationships, leading Joint Business Planning, managing a complex P&L and influencing cross-functional partners. Regional grocery and distributor channel experience is preferred.

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

  • Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health begin on Day 1.
  • Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
  • Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
  • Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

The anticipated base salary range for this role is $210,800 to $263,500 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information.  You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request. 

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