CRM Manager Netherlands (f/m/d)

AHOY MATE!

Founded in 2011, the HolidayPirates Group has been making waves in the travel world ever since!

To achieve our mission of delivering the best travel deals, we want to attract talented people from all over the world.  

That’s why our pirates can work all across Europe - Germany, France, the Netherlands, Italy, Spain, the UK, Poland and the US. Whether it’s fully remote or enjoying regular workations and flexible hours, we make your job fit your life (not the other way around!)

MISSION AT HAND

You own our CRM channels for Dutch travellers: email, WhatsApp and app messaging. Your job is to get the right deals to the right people at the right time, and to grow the results that come from it.

What you’ll do

• Turn our Global CRM strategy into a local plan that fits the Dutch market
• Plan, run and optimise campaigns across email, WhatsApp and app messaging
• Track performance, find what works, and act on it to hit your targets
• Share learnings and test ideas with the Global CRM team and CRM colleagues in other markets

Who you’ll work with

• Day to day: our Dutch content and KAM teams
• Reporting to: Localisation Lead CRM - DACH & NL
• Alongside: Global CRM and CRM colleagues in other markets

DUTIES ON DECK

Campaign Execution

• Plan, build and send email newsletters, WhatsApp messages and app messages for the Dutch market
• Own deal selection for your channels: prioritise deals by revenue potential, Dutch travel trends and your market knowledge, in close sync with our Dutch Content and KAM teams

Strategy & Optimisation

• Turn our Global CRM strategy into a local channel plan for the Netherlands
• Own your channel KPIs and make sure targets are met 
• Maximise the performance of every channel: optimise content, targeting and timing to turn opens and clicks into bookings
• Watch performance closely, spot shifts early and act fast
• Run A/B tests on subject lines, content, timing and segmentation, then roll out the winners

AI & Collaboration

• Use AI in your daily work to monitor performance, localise copy, generate test ideas and automate repetitive tasks
• Share local insights and test results with the team and Global, so we all keep improving together

YOUR TREASURE OF EXPERIENCE

• 2 to 4 years in CRM, email or lifecycle marketing; ideally in B2C travel or e-commerce, with campaigns you’ve run end to end
• Hands-on experience with an email or CRM platform, such as Braze, Iterable or Salesforce Marketing Cloud
• Experience running WhatsApp or app messaging campaigns
• Native-level Dutch and fluent English
• A conversion mindset: you know what sells and how to get the most out of every send, backed by structured A/B testing
• Data skills: you work comfortably in GA4, Looker or similar, and turn numbers into action
• Copywriting that drives clicks and bookings
• Solid knowledge of the Dutch travel market and how Dutch travellers book
• Daily use of AI tools such as ChatGPT, Claude or Gemini in your work

EXTRA KNOTS FOR

• Experience with WhatsApp or app messaging

• German language skills

THE PIRATE SHIP OFFERS YOU

• Flexible working hours and a remote first company (with the freedom to work abroad for up to 181 days)

• A MacBook (also for private use) as well as any other needed equipment including a very lovely remote IT support

• 50€ for home office allowance per month 

• 50€ tax free cash card per month

• Urban Sports Club Membership

• Mental health impulse sessions and relaxation sessions

• 2 volunteering days for an organization

• Further training budget at your free disposition

• Private Travel Insurance

• Opportunity to join the pirates pension scheme

• Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more

• Benefit from a number of advantages through the Travel Industry Card

• Visit our lovely office in Berlin Mitte as often as you want

• Business summits and legendary team events

• A unique and open company culture, where sharing ideas is our lifeblood

• The opportunity to leave your footprint aboard the pirate ship