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Partnership & Product Marketing Manager (Full-time, Remote)

Role overview

Summary

This role focuses on developing and executing strategic partnerships and product marketing initiatives for Kata.ai's AI products. You will identify market opportunities and strengthen product positioning to support revenue growth and market penetration.

Qualifications

  • Minimum 5–7 years of professional experience in Strategic Partnerships, Business Development, Product Marketing, or related commercial roles.
  • Experience working in the technology industry, particularly AI, SaaS, or cloud computing.
  • Bachelor's degree in Business Administration, Marketing, Management, Information Technology, or relevant fields.
  • Strong understanding of B2B business models and enterprise technology ecosystems.
  • Proficiency in developing business proposals, partnership decks, and strategic business plans.

Responsibilities

  • Develop and execute strategic partnerships and product marketing initiatives.
  • Identify market opportunities and build strategic alliances.
  • Strengthen product positioning and enable commercial teams to drive revenue growth.
  • Manage cross-functional projects and drive initiatives from strategy development through execution.

Key facts

Hard skills

Other skills

  • Relationship Management
  • Strategic Thinking
  • Business Acumen
  • Communication
  • Analytical Skills
  • Problem Solving

About the company

Kata.ai logo

Kata.ai

  • AI & Machine Learning
  • Scaleup
  • 51–200
Kata.ai is an Indonesian Conversational Artificial Intelligence company with a focus on enhancing the understanding of human conversations, improving the way humans collaborates with machines. Kata.ai’s Natural Language Processing (NLP) technology powers intelligent chatbots (virtual customer service / virtual friend) for major corporations in Indonesia across different kind of industries such as, Unilever (FMCG) and Telkomsel (Telco). The company’s proprietary Kata Bot Platform can be leveraged to create engaging chatbots on top of Kata.ai’s robust and scalable AI technology platform, ensuring company of any size can easily build their own chatbot on any messaging platform. Established in 2015, the company has become a trusted partner for major corporations such as Microsoft, Accenture, and Line. In 2017, the company also received Series-A funding led by Trans-Pacific Technology Fund.

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Job description

Company Description

Kata.ai is an Indonesian Conversational Artificial Intelligence company with a focus on creating technology to enhance the understanding of human conversations, improving the way humans collaborate with machines. Kata.ai’s Natural Language Processing (NLP) technology powers MultiPurpose chatbots (virtual customer service / virtual friend) for major corporations in Indonesia across different kinds of industries such as Unilever (FMCG), Telkomsel (Telco), Bank BRI (Financial Services), and Alfamart (Retail).

The company’s proprietary Kata Bot Platform can be leveraged to create feature-rich chatbots on top of Kata.ai’s robust and scalable AI technology platform, ensuring company of any size can easily build their own chatbot on any messaging platform. With this platform, it is now possible for the business to focus on designing engaging interaction for their customers, while Kata.ai handles all the technology aspects of the chatbots.

Established in 2015, the company has become a trusted partner for major corporations such as Microsoft, Accenture, and Line. In 2020, the company received Series-B funding from TransPacific Technology Fund and MDI Venture.

Job Description

To develop and execute strategic partnerships, product marketing initiatives, and go-to-market strategies for the company's AI products and solutions by identifying market opportunities, building strategic alliances, strengthening product positioning, and enabling commercial teams to drive revenue growth, market penetration, and sustainable business expansion.

Qualifications

Experience

  • Minimum 5–7 years of professional experience in Strategic Partnerships, Business Development, Product Marketing, Go-to-Market Strategy, or related commercial roles.
    Experience working in the technology industry, particularly AI, SaaS, cloud computing, enterprise software, or digital solutions.
  • Proven track record in developing and managing strategic partnerships, technology alliances, or ecosystem collaborations.
  • Experience in developing and executing product marketing strategies, product launches, and go-to-market initiatives.
  • Experience engaging with enterprise clients, technology partners, system integrators, and senior-level stakeholders.
  • Demonstrated ability to translate technology capabilities into business opportunities, commercial propositions, and measurable market outcomes.
  • Experience working in B2B and/or B2G environments is highly preferred.
  • Experience in managing cross-functional projects and driving initiatives from strategy development through execution.

Qualifications & Education : 

  • Bachelor's degree (S1) in Business Administration, Marketing, Management, Information Technology, Communication, or other relevant fields.
  • Master's degree (S2) in Business, Management, Marketing, Technology Management, or related disciplines is an advantage.
  • Strong understanding of B2B business models, enterprise technology ecosystems, and commercial strategies.
  • Familiarity with AI, Applied AI, SaaS, cloud computing, digital transformation, and enterprise technology solutions is highly preferred.

Technical Skills :

  • Understanding of Artificial Intelligence (AI), Generative AI, Large Language Models (LLMs), AI Agents, and enterprise AI applications.
  • Familiarity with SaaS business models, cloud infrastructure, API-based solutions, and enterprise software ecosystems.
  • Knowledge of product marketing frameworks, including product positioning, value proposition development, market segmentation, and go-to-market strategy.
  • Ability to conduct market research, competitive analysis, industry mapping, and business opportunity assessments.
  • Proficiency in developing business proposals, partnership decks, product presentations, commercial proposals, and strategic business plans.
  • Familiarity with CRM platforms, sales pipeline management, project management tools, and data analysis tools.
  • Proficiency in Microsoft Office / Google Workspace, particularly PowerPoint / Slides and Excel / Sheets.

Skills & Competencies :

  • Strategic Thinking: Ability to develop partnership strategies, identify market opportunities, and translate business objectives into actionable initiatives.
  • Business Acumen: Strong understanding of B2B commercial models, revenue generation, business development, and enterprise sales cycles.
  • Strategic Negotiation: Ability to establish, manage, and negotiate strategic partnerships with senior stakeholders and external business partners.
  • Relationship Management: Excellent stakeholder management and relationship-building capabilities across internal and external ecosystems.
  • Product Marketing: Ability to develop product positioning, value propositions, messaging, and go-to-market strategies.
  • Communication & Presentation: Strong verbal and written communication skills, with the ability to communicate complex technology solutions into clear business value.
  • Analytical & Problem-Solving: Ability to analyze market trends, business opportunities, competitive landscapes, and commercial performance.
  • Cross-functional Collaboration: Ability to work effectively with Sales, Product, Engineering, Marketing, and Executive Management teams.
  • Ownership & Execution: Proactive, results-oriented, and capable of managing multiple strategic initiatives independently.

What We Offer

  • Health & medical insurance 
  • Annual leave & paid time off
  • Remote working arrangement
  • Collective leave (cuti bersama) that does not deduct from your annual leave

Additional Information

We value a flexible working hour for our employees.

The most important is we provide a learning experience in Conversational AI Industry.

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