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Marketing Cloud Specialist (Nearshore)

Role overview

Summary

This role focuses on building and managing marketing automation solutions for clients across multiple business units at M&S. You will work on configuring systems and workflows that enhance client engagement and streamline communication processes.

Qualifications

  • Experience with Marketing Cloud and CloudPages.
  • Knowledge of TCPA/HIPAA regulations.
  • Familiarity with Einstein Engagement Scoring.
  • Ability to work in the US Eastern Standard time zone.
  • Preferred: Experience with audience schemas and data flows.

Responsibilities

  • Build omni-channel infrastructure and journey automation for clients.
  • Configure MobileConnect SMS workflows and lead ingestion channels.
  • Create custom subscription preference centers on CloudPages.
  • Manage audience schemas and cross-channel attribution data flows.

Key facts

Hard skills

Other skills

  • Communication
  • Teamwork
  • Problem Solving

About the company

M&S Consulting logo

M&S Consulting

  • IT Services & Consulting
  • SME
  • 201–500
M&S Consulting is an enterprise shared services and cloud systems integrator serving both the Public and Private sectors.Niche areas include Salesforce, Amazon Web Services, Oracle, Microsoft, SAP BRIM, Data and Analytics, IoT, DevOps, Information Security, and Higher Education.

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Job description

M&S (which stands for Management and Solutions) was conceived in 2002 with the vision of creating highly effective teams of elite consultants to deliver strategic process and technology solutions to enterprise organizations across the US. Our commitment to delivery in complex environments and long-term customer success has merged process and technology into innovative solutions, established deep pockets of expertise, and enabled innovative transformation for evolving businesses.

We have intentionally cultivated steady growth focused on being approachable and helpful to our dearly valued clients and closely cared-for employees. M&S people simply “care hard”, and this reflects in our work products, our interactions, and our culture.

Job Description:  Build omni-channel infrastructure, journey automation, and preference centers for client across three business units (CCRM, Virtual Clinic, OBGYN).

Key Tasks:

1.) Configure MobileConnect SMS short/long codes, TCPA/HIPAA opt-in/out workflows, and lead ingestion channels (Zoom, Eventbrite, web forms)

2.) Build 3 custom subscription preference centers (one per BU) on CloudPages to sync opt-ins/opt-outs with Health Cloud

3.) Configure multi-step Marketing Cloud journeys leveraging Einstein Engagement Scoring and real-time triggers via MC Connect

4.) Manage audience schemas, real-time suppression Data Extensions, and cross-channel attribution data flows (Hightouch → Salesforce → SFMC)

*Must be able to work on US Eastern Standard time zone.

*M&S Consulting proactively fulfills its role as an equal opportunity employer. We do not discriminate against any employee or applicant for employment because of race, color, sex, religion, age, sexual orientation, gender identity and expression, national origin, marital status, physical or mental disability, status as a protected veteran, or any other characteristic protected by law.

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