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Web Marketing Specialist

Role overview

Summary

This role focuses on enhancing Chainstack's website to serve as a growth engine for Web3 infrastructure. You will collaborate with various teams to improve user experience, drive traffic, and optimize conversions, ensuring that the website effectively supports marketing and product initiatives.

Qualifications

  • 3+ years of experience in web marketing, web development, growth marketing, technical marketing, or a related role.
  • Hands-on experience with WordPress, PHP, HTML, CSS, JavaScript, and modern web publishing workflows.
  • Strong AI-native workflow with daily use of large language models (LLMs), coding agents, research agents, and automation tools.
  • Good understanding of SEO, AEO, analytics, conversion tracking, campaign performance, and marketing funnels.
  • Ability to understand technical Web3 infrastructure topics such as remote procedure calls (RPCs), nodes, APIs, wallets, indexing, validators, staking, and self-hosted infrastructure.

Responsibilities

  • Own and improve Chainstack’s marketing website and conversion-focused web surfaces across various initiatives.
  • Produce and repurpose technical marketing content across multiple channels.
  • Create AI-augmented workflows to reduce manual marketing work in various tasks.
  • Analyze on-site user behavior to identify conversion bottlenecks and drive optimization experiments.

Key facts

  • Remote from: Singapore, Asia, APAC
  • Full time
  • Mid-level (2-5 years)
  • Marketing Specialist
  • English

Hard skills

Other skills

  • Communication

About the company

Chainstack logo

Chainstack

  • Crypto & Web3
  • Scaleup
  • 51–200
The leading suite of services connecting developers with Web3 infrastructure, powering applications in DeFi, NFT, gaming, analytics, and everything in between. From startups to large enterprises, Chainstack enables thousands of companies to cut down the time to market, costs and risks associated with creating and scaling decentralized applications. By offering fast, reliable, and easy-to-use infrastructure solutions distributed globally, we make sure innovators can focus on what’s important. Chainstack provides unified access to multi-chain node and data APIs, distributed compute and storage, identity management and security testing, and the ever-expanding list of services and tools to build amazing applications across all prominent Web3 protocols. Our enterprise-grade platform has intuitive developer experience, battle-tested reliability, predictable pricing, and outstanding customer support.

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Job description

Are you a web marketer who enjoys improving digital experiences, building efficient systems, and turning complex products into clear, high-performing web journeys? Join Chainstack and help make our website a stronger growth engine for Web3 infrastructure.

About us

Chainstack powers global blockchain applications across fintech, DeFi, wallets, custodians, analytics, and everything in between. Teams cut time-to-market, cost, and risk with one platform for nodes in the cloud, offered through preferred service providers, or self-hosted. Standardized node management puts reliability on autopilot and keeps performance predictable, giving operators control and transparency while developers get a consistent way to build and scale.

About the role

We are looking for a Web Marketing Specialist to own the performance, structure, and continuous improvement of chainstack.com and related company web projects. This role goes beyond maintaining pages. You will help turn the website into a growth engine by working closely with SEO and answer engine optimization (AEO), content, product marketing, and design to drive traffic, conversions, and pipeline.

Responsibilities

  • Own and improve Chainstack’s marketing website and conversion-focused web surfaces across product, campaign, partner, search engine optimization (SEO), and AEO initiatives.
  • Produce and repurpose technical marketing content across the blog, social media, Medium, newsletters, ads, and community channels.
  • Create AI-augmented workflows that reduce manual marketing work in content production, web publishing, campaign setup, reporting, and customer research.
  • Analyze on-site user behavior with tools such as Google Analytics 4 (GA4), PostHog, and heatmaps to identify conversion bottlenecks and drive conversion rate optimization (CRO) experiments.
  • Coordinate with content, design, and product marketing to ensure new content and features are published and structured correctly.
  • Manage internal linking, redirects, and information architecture as the site scales.

Requirements

  • 3+ years of experience in web marketing, web development, growth marketing, technical marketing, or a related role.
  • Hands-on experience with WordPress, PHP, HTML, CSS, JavaScript, and modern web publishing workflows.
  • Strong AI-native workflow with daily use of large language models (LLMs), coding agents, research agents, and automation tools.
  • Ability to write, edit, and package technical content for developer or infrastructure audiences.
  • Good understanding of SEO, AEO, analytics, conversion tracking, campaign performance, and marketing funnels.
  • Comfort with paid and organic channels, including Google Ads, LinkedIn, X, Medium, newsletters, and community distribution.
  • Ability to understand technical Web3 infrastructure topics such as remote procedure calls (RPCs), nodes, APIs, wallets, indexing, validators, staking, and self-hosted infrastructure.
  • Strong English communication, sharp judgment, high ownership, and a strong bias toward shipping measurable work.

Nice to have

  • Experience marketing developer tools, Web3 infrastructure, cloud infrastructure, APIs, or software-as-a-service (SaaS) platforms.
  • Experience planning and running CRO experiments across landing pages, campaign pages, and product-led web journeys.
  • Experience building AI agents, scripts, internal tools, or programmatic marketing workflows.
  • Familiarity with GitHub, HubSpot, Metabase, Notion, YouTrack, Google Search Console, Ahrefs, Semrush, or similar tools.
  • Basic design judgment and experience working in Figma or a similar design tool.

What we offer

  • Competitive salary in USD - Fair, transparent compensation based on experience and impact.
  • Stock options - Share in Chainstack's growth and long-term success.
  • AI-first environment - Use AI to reduce repetitive work and focus on judgment and shipping.
  • Cutting-edge tech stack - Work with modern infrastructure and stay close to Web3 innovation.
  • Flat structure, no bureaucracy - Take ownership, move fast, and make decisions with real impact.
  • Flexible schedule - Work when you are most productive and maintain balance.
  • Global, fast-growing market - Build in a rapidly evolving industry with real customer demand.
  • Diverse, multinational team - Collaborate with people across countries, backgrounds, and functions.

Ready to take your career to the next level? Apply now.

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