Paid Media Strategist

Description

The Paid Media Strategist is responsible for creation and execution of integrated, search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their clients. This individual is part of the Enterprise 1 team and works closely on paid search and social strategies and collaborating with other service teams towards unified goals. This is a client-facing role who partners cross-departmentally beyond their immediate team.

What You Get To Do Every Day:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes.
• Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
• Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients.
• Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends.
• Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization.
• Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals.
• Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to proactively address concerns.
• Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies.
• Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goals.
• Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes. Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies.
• Work flexibly in a dynamic environment, demonstrating creativity and adaptability.
• Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives.
• Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes.
• Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance.
• Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines.
• Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base.
• Other duties, as assigned.

This is a remote work opportunity with limited travel obligations, which requires demonstrating a level of dedication and commitment to being self-driven and accountable.

Requirements

• 3-4 years experience preferred. Demonstration of exemplary performance may supersede experience requirement.
• Experience in digital marketing or paid advertising through coursework, internships, a previous role, or you have related digital marketing experience in Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.
• Experience in Google Analytics or other analytics tools where you've measured results.
• Critical thinking, problem-solving, and troubleshooting skills.
• Strong communication skills with the ability to communicate to Clients & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing.
• Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done.
• Customer service experience where you managed client relationships or had an influence on customer experience.
• Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
• Consultative, analytical background through agency or client freelance contracts.
• Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness.

Benefits

Why You’ll Love Working at OuterBox:

• High-character, fun, and cohesive work culture
• Competitive base salary
• PTO that is genuinely encouraged
• Affordable, low-deductible health insurance plans
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
• 401k with company match
• Remote work flexibility
• Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
• Professional/individual development stipend
• Salary Description: $68,000 - $78,000

If you’re ready to join a cohesive team that will support and encourage you to take your career to the next level, we encourage you to apply!

Cohesive Culture + Good Humor + Combined Skills = Awesome Results

At OuterBox, what we won’t stop doing is winning as a team for our clients, while at the same time winning for each other as both professionals and individuals. We know our wins start with our incredible people, which is why for over 20 years we’ve created — and continuously refined — a team-centric work culture rooted in trust, respect, accountability, appreciation, fun, and collaboration. The Plain Dealer & Cleveland.com demonstrate this by having awarded OuterBox as a Top Workplace for three years running in 2022–2024!

At OuterBox, we’re here to thrive together — not simply survive. So if you’ve been searching for an agency that energizes, inspires, and directly helps you achieve the best for you, the person, and you, the professional, maybe it’s time to think outside the traditional agency box?

Physical Demands

• Primarily involves sitting at a desk and using a computer for extended periods of time.
• Light physical activity is also required, such as carrying equipment or setting up for presentations.
• Requires a high level of mental focus and the ability to work under pressure.
• Good manual dexterity, hand-eye coordination, and the ability to use a computer for extended periods are required.

Work Authorization/Requirements

Must be located in the USA.

We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Affirmative Action/EEO Statement

Our company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected status.