Senior SEO Strategist

Description

The Senior SEO Strategist is responsible for the creation and execution of integrated search engine optimization strategies that improve relevant traffic, search engine rankings, and ultimately drive qualified leads (and/or sales) for their Clients. This individual is a part of the Integrated Strategy Team and works closely on integrated strategies with the Paid Search team and Integrated Strategy Lead towards unified goals. This is a client-facing role that partners cross-departmentally beyond their immediate team. As a Senior teammate in the department, you are also responsible for providing mentorship and training to others in the department.

Job Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Plan, develop, and execute advanced integrated search engine optimization strategies tailored to client needs, ensuring top-tier results that are within the allocated budget and timeframe.
• Measure and report on SEO/ AEO/ GEO performance, including traffic, rankings, quality of conversions, and other trends to our clients through email, phone calls, and in-person meetings.
• Collaborate with your immediate team and cross-departmentally on integrated marketing strategies that are aligned with your client’s business goals.
• Demonstrate knowledge & understanding of clients’ business priorities and how it translates into integrated strategies to deliver qualified leads and/or sales for your clients. 
• Use Claude Desktop and other approved AI tools to support research, analysis, reporting, and deliverable development, following company guidelines for AI and client data use.
• Conduct in-depth competitor analysis to identify industry trends, best practices, and opportunities for improvement in key business areas.
• Ability to develop, implement, and monitor budgets to ensure efficient allocation of resources, including effectively managing surplus and overage balances.
• Meet expectations of timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals.
• Exemplify strong communication skills, instilling confidence with clients through trust-building interactions and via email towards company & team communication goals to strengthen & maintain client relationships.
• Grow your business acumen by exploring client industries, staying on top of trends, and using insights to drive more innovative strategies.
• Accountable to outlined client, team, & company targets for your individual performance & portfolio of accounts and will report on these metrics weekly/monthly as it relates to company goals.
• Strategically plan and collaborate with your Lead and integrated strategy team, as well as with other teammates across the organization, to manage scopes, workloads, budgets, and client priorities. 
• Stay passionate about staying "in-the-know" on the latest digital marketing trends, including Google algorithm shifts and industry updates. Continuously enhance your knowledge independently and also through ongoing BSchool training to build credibility & business acumen with both teammates and clients, and share your insights. 
• Utilize appropriate SEO tools such as Screaming Frog, Lumar, Ahrefs, Brightedge, Accuranker, AccuLLM, or related tools to enhance, develop, and evaluate optimization strategies & effectiveness.
• Ability to work flexibly in a dynamic and changing environment.
• Excellent creativity and adaptability. Must be self-motivated and independent, well-organized, able to do hands-on work with minimum supervision, and work well with all staff levels. 
• Provide guidance and support to junior team members and peers within the integrated strategy group and across the company, fostering their professional growth and development. 
• This includes conducting regular training sessions, mentoring, offering constructive feedback, sharing knowledge on the latest SEO trends and best practices, and serving as a resource for troubleshooting complex SEO challenges.
• Actively contribute to building a collaborative team environment by encouraging open communication and promoting a culture of continuous learning and improvement.
• Proactive in identifying and addressing SEO issues before they become significant problems and can mitigate challenges by raising red flags on issues that may impact performance, results, or relationships.
• Demonstrate innovative solutions to SEO challenges and stay ahead of the curve
• Equipped to handle more complex technical SEO challenges, such as advanced site architecture, JavaScript rendering, and mobile optimization.
• Own client relationship, strategy, and execution for single-channel customers, if applicable. 
• Other duties, as assigned.

Requirements

• 4+ years' experience preferred. Demonstration of exemplary performance may supersede experience requirement.
• Experience training and mentoring others in SEO.
• Solid understanding of leveraging and optimizing search intent throughout the consumer/buyer journey.
• Experience working and communicating with Enterprise-level clients.
• Critical thinking, problem-solving, and troubleshooting skills.
• Strong communication skills with the ability to communicate to clients & teammates in an approachable, credible manner both verbally and in writing, as this is a client-facing role.
• Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done 
• Exhibit basic understanding of conversion optimization.
• Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
• Experience with Google Analytics, Google Ads, Google Search Console, Botify, DeepCrawl, Screaming Frog, SEOClarity, Brightedge and other website analytics and marketing applications
• Basic HTML, CSS, and content management system (CMS) experience like WordPress, Magento, Shopify, Big Commerce, Modx 
• SEO experience with large, consumer facing national websites with 1,000+ pages.
• Experienced in collaborating with development teams to troubleshoot, test, and resolve technical SEO issues, improving site health and search positions.
• Consultative, analytical background through agency or freelance contracts.

Benefits

• Professional Development
• Employee Referral Program
• And more!

Salary Description: $85,000 - $92,000

Our Company Values

Great results don’t happen by chance. They come from talented people working together with shared expectations, mutual respect, and a commitment to doing what’s right.

At OuterBox, our values guide how we approach our work, support our teammates, and serve our clients. They influence the decisions we make every day and help create a culture where people can do meaningful work, build lasting relationships, and grow throughout their careers.

Growth At OuterBox

We believe growth is oxygen—for our clients, our company, and our people. That’s why we’re committed to helping every teammate reach their next stage of growth.

Every person joins OuterBox with different experiences, ambitions, and career goals. We believe great leaders meet people where they are, providing the support, resources, and opportunities needed to grow professionally, develop new skills, and build a rewarding career.

Whether you’re looking to deepen your expertise, take on new challenges, or grow into leadership, you’ll find a team invested in helping you get there.

Physical Demands

• Primarily involves sitting at a desk and using a computer for extended periods of time.
• Light physical activity is also required, such as carrying equipment or setting up for presentations.
• Requires a high level of mental focus and the ability to work under pressure.
• Good manual dexterity, hand-eye coordination, and the ability to use a computer for extended periods are required.

Utilizes required organization-provided tools, such as project management systems, artificial intelligence (AI) applications, reporting and analytics programs, and other business software, as directed by management in the regular course of business. Use of such tools ensures accuracy, accountability, and continuity across projects, supports collaboration among team members, and allows the organization to maintain visibility into work product and progress.

Work Authorization/Requirements

Must be located in the USA.

We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Affirmative Action/EEO Statement

Our company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected status.

OuterBox may use AI-assisted tools to support the hiring process. Human review is involved in all employment decisions.