Product marketing manager

Company Description

Kanz is partnering with Jobs for Humanity 10e to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.

Company Name: Jobs for Humanity 10e

Job Description

Drive product go-to-market strategy, messaging, and launch execution to grow adoption, revenue, and customer value.

Key Performance Indicators

• Create positioning and messaging for target segments
• Own go-to-market plan and launch execution
• Increase adoption and qualified pipeline
• Improve conversion via pricing and offers
• Track KPIs and report impact regularly

Qualifications

Required Qualifications

• Bachelor’s degree in business, marketing, or related field
• 3+ years in product marketing or related GTM roles
• Proven experience with launches and product positioning
• Strong understanding of customer research and competitive analysis
• Experience working cross-functionally with product, sales, and marketing
• Market and competitive analysis
• GTM planning and campaign execution
• Product messaging and enablement content
• Pricing/packaging strategy
• Analytics (KPIs, funnel, dashboards)
• Strategic thinking and prioritization
• Cross-functional leadership
• Customer empathy and insight synthesis
• Clear written and verbal communication
• Stakeholder management