Marketing & Content Strategist

VirtueStaff is seeking an autonomous Marketing & Content Strategist to develop, execute, and fully own end-to-end marketing initiatives. This role moves beyond simple content posting, requiring strategic ownership of search engine optimization, paid advertising campaigns, audience research, and multi-channel content operations. Working independently, the strategist will edit and publish video assets, manage newsletters, run paid ad campaigns across Google and Meta, and measure campaign return through structured KPIs.

Responsibilities

• Develop, implement, and direct comprehensive SEO and multi-channel marketing plans.
• Establish, track, and report performance KPIs across organic, paid, and content campaigns.
• Edit and optimize video content for YouTube using Descript.
• Manage end-to-end publishing workflows for company blogs, LinkedIn posts, and email newsletters via Constant Contact (or equivalent platforms).
• Conduct in-depth market research, keyword analysis, and competitor assessments to guide positioning.
• Launch, monitor, and optimize paid ad campaigns across Google Ads and Meta Ads platforms.
• Maintain a continuous flow of organized marketing assets and content deliverables across social channels.

Requirements

• Proven experience developing and executing SEO strategies, marketing plans, and performance KPIs.
• Demonstrated proficiency running paid campaigns in Google Ads and Meta Ads Manager.
• Hands-on video editing experience using Descript for YouTube and social media distribution.
• Experience managing email marketing platforms (Constant Contact or equivalent) and publishing across LinkedIn, Facebook, Instagram, and YouTube.
• Background in B2B marketing (legal industry experience is advantageous but not mandatory).
• Ability to take complete operational ownership and execute strategy without continuous managerial direction.

Benefits

• Work From Home
• Performance Bonus