Field and Channel Marketing Manager - Southeast Asia and India

Description

Silverfort is on a mission to bring identity security everywhere – to every human, machine, and AI agent, both on-prem and in the cloud. Our unique technology secures identities & access at runtime, in ways that weren’t possible before. With the broadest identity security platform in the market, trusted by more than 1,000 customers including many Fortune 100 companies, Silverfort is uniquely positioned to lead the fast-growing identity security category.

Joining Silverfort means becoming part of a fast-moving team with a culture of innovation and collaboration that goes above and beyond to help our customers and each other, on a journey to reshape the future of identity security.

As a Field and Channel Marketing Manager for Southeast Asia and India, you will play a pivotal role in driving demand generation and business growth across the region. This position is responsible for creating and executing innovative field marketing strategies that generate high-quality leads, convert them into opportunities, and build a robust sales pipeline. The individual will be responsible for organizing virtual and in-person events, channel marketing, managing metrics and reporting, and collaborating cross functionally with sales, product, digital marketing, and customer marketing, etc. to drive revenue. Ideal candidates will have strong written and verbal communication skills, along with a high level of organization and attention to detail, enabling them to effectively manage programs across multiple countries simultaneously.

Responsibilities

• Own the Southeast Asia and India field and channel marketing plan, in close partnership with regional sales leadership and the global marketing team
• Plan and execute regional events, from large trade shows to intimate roundtables and lunch & learns, ensuring flawless pre- and post-event execution
• Partner with sales leaders to select key events, set goals, and drive attendance, meetings, and post-event conversion
• Develop and run joint marketing activities with reseller and distribution partners, working with the channel sales team to grow partner-sourced pipeline and revenue
• Measure pipeline, cost per meeting, cost per lead, and opportunity conversion to analyze performance and optimize programs
• Track campaign ROI and guide the allocation of regional marketing spend based on results
• Collaborate with global Alliances, Digital Marketing, Product Marketing, and ABM teams to localize campaigns and content to the needs of the Southeast Asian and Indian market
• Align with sales, channel, and global marketing stakeholders to maximize impact and keep programs moving in sync

Requirements

• 3-5 years of experience in B2B field marketing and/or channel marketing, ideally in SaaS or technology in a global company
• Hands-on experience running events and partner marketing programs end to end, including logistics and vendor management
• Experience with Salesforce, HubSpot, and integrated marketing tools, and the ability to analyze and interpret field marketing performance metrics
• Strong understanding of the B2B sales pipeline and funnel
• Excellent written and verbal communication skills in English, with the ability to build relationships and drive results across teams and time zones
• Strong organizational skills and attention to detail, with the ability to manage multiple programs at once
• Comfort and fluency using modern AI tools (e.g., Claude, ChatGPT) as part of day-to-day work, with a track record of finding ways to apply them to improve quality and speed
• Experience in cybersecurity - a plus
• Occasional travel within India and Southeast Asia
• Ability to work across multiple time zones