Role
ο»ΏChannel Marketing Manager
Overview
Lima Consulting Group is looking for an exceptional, highly motivated Channel Marketing Manager, who is eager to be part of a fast-growing, international digital transformation consultancy.
Our customers turn to us for help in solving their most challenging issues. And of course, we market and sell to the worlds leading marketers themselves. So if you want to be part of a team that is bringing a lasting impact to leading brands, then this opportunity should get you excited.
This position provides a unique opportunity to work in a multi-national, entrepreneurial team where your performance will be highly valued. If you're ready to meet the challenge, then Lima Consulting Group invites you to apply for our Channel Marketing Manager position.
When you join LCG, you'll partner with brilliant minds working on multi-disciplinary teams involving business strategy, data science, business intelligence, digital marketing and technology. We operate at the cusp of innovation.
Responsibilities
Strategy and Sales Support:
- Represent the channel marketing perspective by participating in the annual planning related to key software and service partnerships
- Maintain a list of competitors and inform our marketing strategy and planning based on market dynamics
- Identify appropriate RFxs where LCG should be responding
- Thoroughly review and understand the US LCG personas and where appropriate, modify them.
Lead Generation:
- Meet or exceed targets in generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
- Conduct outbound lead generation campaigns to schedule new appointments with SQLs using our list building process, and our outbound and inbound marketing tech stack
Channel Co-Marketing with Partnerships:
- Coordinate with the US team to lead the co-marketing pillar to plan and document the marketing plan with key partnerships
- Manage the co-marketing aspects with LCGs key partnerships with software companies such as Adobe, Vena, HubSpot, NetSuite and selected others
- Secures Marketing Development Funds (MDFs) from key partnerships and manages the annual partnership marketing plans and execution
- Jointly Publish case studies with key software partners in English
- Facilitates, coordinates and project manages co-selling efforts with LCG sales resources.
- Uses ABM and collaborates with partner sales reps to secure meetings and sell to our joint targeted accounts list.
Marketing:
- Leads the Marketing team in the creation and execution of the Editorial Calendar for LCG
- Attend daily stand-up calls with the LCG US sales and marketing team to ensure tight collaboration and effective use of precious marketing budgets and drive on-time, on-budget execution of initiatives.
- Conduct and market private events / dinners with key partnerships in coordination with key software vendors.
- Support our SMM. Assist our subject matter experts to effectively manage our LinkedIn sales navigator lead generation campaign and Linkedin Ads program.
- Secure speaking assignments for LCG SMEs at appropriate venues, to include our LCG SMEs as guest podcasters and guest bloggers.
- Promote, plan and create the materials to do webinars with key partners
- Establish and manage relationship with relevant Professional Associations (DAA, IAB, INFORMS, etc).
- Support our SMEs who are responsible for paid and owned initiatives.
- Directly responsible to implement and manage earned and authority marketing initiatives.
- Support the product owner for LCG.com.
Other Duties
- Travels approximately 10% of the time.
- Maintains professional and technical knowledge by attending educational workshops; researching trends, following market activities, M&A activity, reviewing professional publications; establishing personal networks; monitoring competitors, benchmarking state-of-the-art practices; participating in professional societies
- Contributes regularly (at least once a month) to the LCG Blog and Twitter feeds
- Promotes LCG's corporate culture both internally and externally
- Performs other duties as assigned
Bonus Points
- Experience in working with international teams in channel marketing roles or as an account manager, project manager or digital marketer
- Experience with Project Planning tools, especially with Workfront
- Intense knowledge seeker about the MarTech, DX, and the industry
- Familiarity with our technology partners: Adobe, Oracle NetSuite, Google, Salesforce, Tealium, HootSuite, Vena and others.
- Highly polished interpersonal, presentation and communication skills.
- Expert proficiency with Microsoft Office 365
- High degree of initiative, with the ability to evaluate situations and make recommendations.
- Comfortable in a multi-tasking, demanding, fast-paced atmosphere.
Eligibility Requirements
- BA/BS Degree
- 3+ years in channel marketing, account management, digital marketing or project management
- Proven track record of leadership, collaboration, and talent development within a multi-disciplinary team
About Us
Founded in 2004, Lima Consulting Group helps organizations develop, deploy, and measure effective digital marketing strategies.
LCG is a trusted advisor to digital marketers in the Americas, using a proprietary series of multi-disciplinary methodologies to improve their Return on Marketing Investment. The LCG team includes experts in digital transformation, digital analytics, data science, business intelligence, digital marketing and technology. With regional offices in Philadelphia and SΓ£o Paulo, Brazil, LCG combines the personal touch of local services with world-class expertise.
Digital marketers work with LCG to develop, deploy and measure proven methodologies and best-practices, allowing them to optimize acquisition, conversion, retention, and engagement. LCG maintains certifications or partnerships with leading innovators such as Adobe, Oracle, IBM, Salesforce, Ensighten, Tealium, Monetate, ClickTale, and many other digital marketing technology innovators.
