Principal, Social Strategy

Principal, Social Strategy

Job Overview

• Location: Remote
• Employment Type: Fixed-Term (12 weeks)
• Salary Range: $7,500 - $9,500 USD

About Us

Incubeta is an AI powered, end to end marketing agency that helps ambitious brands harness marketing as a driver of sustainable growth and long term business success. We operate where marketing is often most disconnected, in the gaps between teams, partners, strategies and technologies, turning complexity into coordinated action and measurable results.

Our proprietary Seamless approach and technology connect media, creative, data and technology into one integrated system. By removing the barriers that typically separate planning, production, activation and measurement, we help brands unlock greater performance, efficiency and profitability from their marketing investment.

Established in 2001 and operating across 18 countries, we combine global reach with local expertise to help brands navigate an increasingly complex marketing landscape. Our teams bring together deep marketing expertise with AI powered tools and platforms designed to improve how marketing is planned, produced and optimized.

Recognized for work that outperforms, we are trusted by leading brands worldwide to deliver meaningful impact and lasting growth.

At the heart of Incubeta is our people. We operate with an entrepreneurial mindset where individuals are trusted to take ownership, bring forward ideas and challenge conventional thinking. Rather than relying on rigid structures, we value accountability, initiative and collaboration. We believe our strength comes from the diverse perspectives, skills and experiences of our team, and we encourage everyone to contribute their unique expertise to make our collective work stronger.

The Role

As a Principal within the Marketing Intelligence team, you lead the application of insight, strategy and market intelligence within your discipline to guide marketing decisions across client partnerships and new business opportunities.

Sitting within Incubeta's strategic consulting layer alongside Client Service, you translate complex client challenges, consumer behavior and market signals into clear strategic direction that drives measurable business outcomes.

You develop a deep understanding of client businesses, their customers and the competitive landscape, ensuring creative, channel and marketing strategies are grounded in evidence and aligned to long-term growth.

Working closely with Client Partners and cross-functional specialists, you ensure intelligence and strategic thinking flow across teams to inform planning, investment decisions and the evolution of our solutions.

As a Principal, you bring deep expertise in your discipline and help shape how Incubeta applies that expertise to solve complex client problems. Your perspective strengthens client relationships, supports new business opportunities and advances the strategic capabilities of the agency.

Operating with an entrepreneurial mindset, you continuously look for ways to improve how insight, strategy and technology are applied, strengthening marketing effectiveness and contributing to what Incubeta is known for in the market.

Key Responsibilities

Strategic Leadership

• Lead the application and advancement of your discipline within Marketing Intelligence
• Translate market signals, consumer insight and performance intelligence into strategic direction
• Ensure best practices, frameworks and thinking within your discipline are applied consistently
• Work closely with other strategic disciplines to ensure solutions are integrated and never developed in isolation
• Contribute to the evolution of Marketing Intelligence capabilities and approaches

Client Consultancy & Strategic Solutions

• Act as a senior discipline expert in client engagements
• Advise clients on how your discipline contributes to marketing effectiveness and profitable growth
• Partner with Client Partners and strategic specialists to develop integrated recommendations
• Ensure your discipline strengthens media, creative, data and technology strategies
• Identify opportunities where your discipline can expand the value of the partnership

Team Leadership & Capability Strategy

• Mentor and guide specialists within your discipline to strengthen expertise and delivery quality
• Contribute to shared frameworks, tools and best practices across the team
• Ensure your discipline actively collaborates with Client Service, media, creative and technology teams
• Encourage knowledge sharing and cross-discipline learning across the organization
• Foster a culture where expertise is applied collaboratively rather than in isolated functions

Thought Leadership & Agency Advancement

• Contribute insights that position Incubeta as a leader in modern marketing strategy
• Support the development of case studies and thought leadership
• Participate in client presentations, pitches and strategic conversations
• Identify opportunities to evolve Incubeta's solutions within your discipline
• Build and strengthen strategic partnerships with platforms, technology providers and industry organizations

Required Qualifications

• Advanced English speaking and writing skills.
• Minimum 6 years of hands-on paid social experience, preferably at least 2 years at a senior or lead level in an agency.
• Advanced, recent LinkedIn Ads experience. Hands-on planning, launching, optimizing and QA’ing in Campaign Manager within the last 12 months for B2B or enterprise clients. Current on formats and features such as Thought Leader Ads, Lead Gen Forms, ABM with company and contact lists, and the Insight Tag and Conversions API.
• Advanced Meta Ads experience, including:
• Running account audits and implementing what they recommend: restructures, Advantage+ campaigns, Events Manager, and Pixel and Conversions API setup and diagnostics.
• Knowing what to get from the client to deliver an audit (access, data, dev resource) and how to get it.
• Intermediate Reddit Ads experience for awareness campaigns: community and interest targeting, placements, Reddit Pixel and CAPI, and brand-safety controls.
• Proven results in lead generation with long consideration cycles. That means optimizing toward qualified leads and pipeline rather than CPL alone, including feeding offline conversions and CRM data back to the platforms.
• Acts as the senior technical escalation point for clients and specialists across LinkedIn, Meta and Reddit. Resourceful enough to resolve unknowns on their own through platform reps, documentation or structured testing.
• Experience working directly with senior client stakeholders and internal commercial teams, including presenting performance and recommendations.
• Experience with measurement plans and tracking QA (GA4, GTM, UTM governance, platform conversion APIs). Can measure awareness campaigns on reach, frequency and lift, not CTR.
• Able to take over live accounts within two weeks with minimal hand-holding.
• Certifications (current, or completed within the first 30 days):
• Meta Certified Media Buying Professional
• LinkedIn Marketing Academy certification (LinkedIn Ads or Marketing Strategy)
• Computer skills: Microsoft Office Suite, Google Sheets/Docs/Slides, project management software.

Preferred Qualifications

• LinkedIn and Meta CRM integrations (Salesforce, HubSpot).
• Platform lift studies, such as Meta Brand Lift or Conversion Lift.
• Meta Certified Marketing Science Professional.
• Reddit Ads Formula certification.
• Google Analytics 4 and Google Tag Manager.

What to Do Next

If this sounds like the right next step for your career, we’d love to hear from you!

Ready to join the team? Click "Apply Now" to get started.

Most new hires fall within the posted salary range, with opportunities to earn more over time based on individual and company performance. Initial offers are determined by several factors including relevant knowledge, skills, experience and location.

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