Lead Adobe Campaign Developer

We are seeking a Lead Adobe Campaign Developer to spearhead the implementation of Adobe Campaigns for one of the major US consumer lenders. Responsibilities Define and drive the marketing technology strategy and roadmap to meet organizational goals Lead the design, architecture, and delivery of complex marketing campaigns using Adobe Campaign Classic (custom resources, real-time events, workflows, content blocks, fragments, typology rules, etc.) Establish standards and governance to ensure the quality, integrity, and accuracy of customer data for effective targeting Architect and implement scalable marketing automation processes for efficient campaign execution across the enterprise Define best practices for dynamic content and personalization to enhance customer engagement Oversee A/B testing frameworks, performance analysis, and continuous campaign optimization Deliver executive-level reporting, actionable insights, and data-driven recommendations to stakeholders Mentor and provide technical leadership to a team of Adobe Campaign developers, conducting code reviews and knowledge-sharing sessions Collaborate with cross-functional teams, clients, and stakeholders to translate business needs into technical solutions Own technical decision-making, solution design, and delivery accountability across the engagement Requirements 5+ years of demonstrated experience in Digital Marketing using Adobe Campaign Classic (V7/V8) 1+ years of proven experience leading development teams and owning end-to-end delivery of Adobe Campaign implementations In-depth expertise in Adobe Campaign Classic use cases, architecture, best practices, and campaign management Strong proficiency in HTML, CSS, and JavaScript Advanced skills in REST API services for integration with upstream/downstream systems Strong competency in SQL, including performance tuning and complex data modeling Experience in solution architecture, estimation, and technical pre-sales activities Excellent communication, stakeholder management, and client-facing skills Excellent command of written and spoken English (B2+ level) Nice to have Deep expertise in APIs and enterprise integration patterns Experience with Adobe Experience Cloud ecosystem and broader MarTech stack Adobe Campaign certification(s)